How do you know when you have a brand advantage?

How do you know when you have a brand advantage?

By Sholto Lindsay-Smith, founding partner and director of brand strategy at Industry, an international brand and business consultancy.

As the management mantra goes, ‘you can’t manage what you can’t measure’. Law firms often undertake evaluation of their brand in pockets throughout the organisation by teams in HR, customer experience, internal and external communications. What is often missing is a 360-view which can summarise the brand strategy, identify brand-blockers and determine where to invest efforts in building brand advantage. This article considers the importance in assimilating this information to build a lasting brand advantage. Continue reading “How do you know when you have a brand advantage?”

Sponsored briefing: The lateral partner hiring landscape for 2024

Sponsored briefing: The lateral partner hiring landscape for 2024

I have been working with law firms advising on strategic lateral partner hires for more than 20 years, and trying to predict what the market is going to do is not only challenging but futile, as the market often does exactly the opposite of what everyone thinks it is going to do.

Law firm growth and profitability is directly linked to hiring and developing the right people, be that as trainees, or as lateral partner hires. Even firms that have historically grown organically, such as the Magic Circle or single-office big hitters like Macfarlanes and Travers Smith, are increasingly making forays into the lateral recruitment market. This desire/need/pressure to grow and to get ahead of the curve has exploded in recent years and resulted in record numbers of partner and team moves, not to mention some eye-catching mergers.
Continue reading “Sponsored briefing: The lateral partner hiring landscape for 2024”

From wellness amenities to stranded assets: leading real estate partners give their 2024 predictions

From wellness amenities to stranded assets: leading real estate partners give their 2024 predictions

Following a year of high interest rates, geopolitical uncertainty and inflation, the real estate sector would be forgiven for feeling a little worse for wear. However, when LB caught up with some of the industry’s leading partners, their outlook for 2024 was more positive than might be expected. While investment in traditional real estate transactions is down, opportunities in new areas of business are booming and the City’s lawyers are ready to diversify.

2023 dealt the real estate sector an enforced pause as landlords and investors grappled with rising interest rates. While the investment market is unlikely to bounce back to full force in 2024, more movement is expected. Continue reading “From wellness amenities to stranded assets: leading real estate partners give their 2024 predictions”

Life During Law: Natasha Luther-Jones

Life During Law: Natasha Luther-Jones

When I was 12, I was a competitive swimmer, and I used to swim every morning before school. If you’re swimming that much, your swimsuits get see-through, so for training, sometimes you’d have to wear double swimsuits, and that’s a bit of a drag when you’re in a competition. I’d asked my mum for a new swimsuit, but she said I would have to wait till the end of the month. I asked her how I could become rich to be able to afford a new one. She said: ‘You can become a solicitor, or you can marry someone rich.’ So, from then on, my decision was made to become a lawyer.

I got work experience in a small solicitors’ firm on our high street in Bangor, North Wales, and was focused on doing a law degree. I knew it was very competitive to get a training contract, so I did law and French. Then I got a training contract with Garretts, part of Andersen Legal. Six months into my training contract, DLA took the Leeds office, I transferred, and 23 years later I’m still here! Continue reading “Life During Law: Natasha Luther-Jones”

Global 100 firms expand notably in core areas as Paul Weiss vs Kirkland rumbles on

Global 100 firms expand notably in core areas as Paul Weiss vs Kirkland rumbles on

The lateral hiring market in November was once again dominated by comings and goings between Paul Weiss and Kirkland & Ellis, as well as big moves between Global 100 rivals in Europe.

Just when the market thought Paul Weiss had eased up on its hiring spree in the run-up to Christmas, the firm announced it had hired John Patten, a partner in the London technology and intellectual property (IP) transactions practice of Kirkland. Continue reading “Global 100 firms expand notably in core areas as Paul Weiss vs Kirkland rumbles on”

Table toppers – the law firms leading the pack in the latest Legal 500 research

Table toppers – the law firms leading the pack in the latest Legal 500 research

Almost 1,200 firms have secured spots in the most recent UK Legal 500 Solicitors research, which provides law firms, in-house counsel and individuals with accurate and in-depth analysis of the best firms and lawyers working across England, Scotland, Wales and Northern Ireland.

Between them the firms, roughly half of which are in London, share almost 10,000 practice rankings, around 4,500 of which are in the capital. In addition to the practice area rankings, there are also more than 12,300 individual lawyer rankings – almost half of which have been awarded to London-based lawyers. Continue reading “Table toppers – the law firms leading the pack in the latest Legal 500 research”

Allen & Overy dodges data leak bullet as firm tight-lipped on ransom outcome

Allen & Overy dodges data leak bullet as firm tight-lipped on ransom outcome

As the deadline for Allen & Overy (A&O) to pay a multimillion dollar ransom on its data passed by without incident on 28 November, the firm declined to comment on whether it had paid the cyber criminals off.

On 9 November A&O said it had suffered a ‘data incident’. Posts from X user and self-described ‘threat intelligence platform for cybersecurity’ @FalconFeedsio on Wednesday 8 November suggested that notorious cyber criminal group LockBit had targeted the firm, with a threat to release ‘all available data’ by 28 November. Continue reading “Allen & Overy dodges data leak bullet as firm tight-lipped on ransom outcome”

Sponsored Q&A: Incorporating social value into projects – Lorraine Bellinger, head of legal project delivery at international law firm, Bird & Bird

Sponsored Q&A: Incorporating social value into projects – Lorraine Bellinger, head of legal project delivery at international law firm, Bird & Bird

Bird & Bird is an international law firm with over 30 offices in Europe, North America, the Middle East, Asia-Pacific, and Africa working across multiple sectors and supporting organisations being changed by the digital world or those leading that change.

Lorraine Bellinger joined the firm in 2020 to build Bird & Bird’s legal project delivery function, drawing on her private practice and in-house experience. She started her law firm journey as a PA and made a career move into legal project management 15 years ago when her then employer identified a need for a different kind of business support. Continue reading “Sponsored Q&A: Incorporating social value into projects – Lorraine Bellinger, head of legal project delivery at international law firm, Bird & Bird”

‘It sits squarely in the SFO’s wheelhouse’: criminal investigation launched into Axiom Ince as regulators and ex-employees grapple with aftermath

‘It sits squarely in the SFO’s wheelhouse’: criminal investigation launched into Axiom Ince as regulators and  ex-employees grapple with aftermath

A criminal investigation has been launched into Axiom Ince, the Serious Fraud Office (SFO) announced last month. Seven individuals have been arrested in connection with the investigation and searches have been carried out across nine sites.

More than 80 SFO investigators, alongside Metropolitan Police officers, went to locations across the South-East of England on the morning of 14 November to search for potential evidence and bring in individuals for questioning. Continue reading “‘It sits squarely in the SFO’s wheelhouse’: criminal investigation launched into Axiom Ince as regulators and ex-employees grapple with aftermath”