Legal Business

Sarah Doherty: Legal counsel, Coca-Cola

Sarah Doherty only completed her training contract at Coca-Cola in February 2012, having previously been a paralegal, but she has been quickly promoted to become the lead lawyer supporting Coca-Cola’s Great Britain and Ireland franchise operations team in London and Dublin.

Doherty’s area of responsibility includes negotiating high-value sponsorship agreements, such as the London Olympics 2012, FIFA World Cup 2014 and sponsorship of the London Eye. Doherty also deals with significant brand and product launches, including the launch in 2014 of SmartWater and Coca-Cola Life.

An intellectual property partner at one top 15 UK law firm comments: ‘Sarah isolates and deals with strategic issues with great skill and does so with a degree of sophistication that belies her experience. In order to handle the sheer volume of tasks she undertakes, she is extremely efficient but always great to work with. A real star.’

Doherty cites her biggest achievements as ‘playing a key role on major Coca-Cola sponsorships and activities such as the London Olympics in 2012, the extremely successful “Share a Coke” campaign and co-branding programmes for Diet Coke with international designers’.