Every Thursday at 6pm, Yair Geva, co-head of Herzog Fox & Neeman (HFN)’s high-tech department, drinks a beer on the rooftop of a client’s office in central Tel Aviv. The weekly drink, which started seven years ago when he returned to Israel from New York, is a routine that is borne out of professional commitment and friendship. In the start-up and high-tech world, the two often go hand in hand.
‘We share a long journey with our clients and we are often with them from day one,’ Geva says. ‘The only way to keep in touch with this very vibrant dynamic ecosystem is to hang out with friends, clients and hear the news.’