‘Everyone is on their own voyage of discovery. But is any law firm leveraging AI in a material way? I don’t think they are – yet.’
Derek Southall, Gowling WLG
Can legal AI match the hype? Legal Business asks key figures about the future for law technology
PUBLICITY KING
‘Of course they’ll have prices, but then you’ll try to work your way around those prices. The reason you’re seeing lots of press releases that say “law firm signs up to use [tech provider] Kira” is because Kira will give you a discount if you do that. Honestly, “law firm uses Kira” isn’t really news, let’s be brutally honest. But Kira will say: “I’ll give you a 10% publicity discount if you do it.” Why not? Why wouldn’t I do that? That then helps Kira to tell a story that says Kira is already being used by Clifford Chance, Linklaters, Freshfields… Suddenly if I’m law firm number 72 and I see all these big law firms, I’m thinking, shit, I’d better use that too.’
Nick West, chief strategy officer, Mishcon de Reya
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