Three letters seem to be everywhere you look these days: ESG. Law firm after law firm seems to be offering environmental, social and governance advice and even new practice teams to corporates on a weekly basis. Press releases talk about helping clients ‘navigate the regulatory requirements’ and ‘lead the way’. The fastest land animal is arguably not the cheetah, but instead a lawyer jumping on the ESG bandwagon.
Excuse me for sounding a little jaded. It’s just that we’ve been here before with three little letters: CSR. At first that was all about good intentions, firms demonstrating their commitment to corporate social responsibility. But it soon descended into a cynical PR exercise, with those that did a bit of pro bono, an occasional charity bake-off and remembered to turn their lights off once in a while touting themselves as the epitome of CSR best practice. This was before the global financial crisis came and took many of those good intentions away.