Think, just for a moment, exactly like a client.
You asked me to provide you with a quote for a particular legal service – one that you are relatively unfamiliar with. You have just received a copy of the firm’s terms of engagement and a fee quote that tells you that the work will cost £10,000 and is payable within 28 days of the final bill being issued, which is estimated to be in two months’ time.
Do you have any questions for me?
‘A horse, a horse! My kingdom for a horse!’ Continue reading “Guest Post: My kingdom for a horse – your literary introduction to the psychology of pricing”