Asia continues to dominate when it comes to new offices opened by Global 100 firms. But despite the attraction of exciting Eastern destinations, there are growing questions as to whether the travel is paying off.
‘People have the view that Asia is a rice bowl and they are waiting to gorge themselves,’ says a partner at a US law firm based in Singapore. Given the trends in recent office openings by the Global 100, it would appear there are still plenty of firms queuing up to have their fill. Over half of the 41 Global 100 firms that opened new offices in the last 12 months chose to open them in Asia, adding up to 28 new offices in the region in total, with Seoul and Singapore by far the most popular destinations. This contrasts significantly with last year when just ten Global 100 firms launched ten new offices across Asia.