From the global financial crisis to the Credit Suisse rescue, it’s safe to say that UBS Investment Bank and EMEA GC Simon Croxford has had a front row seat for some of this century’s defining moments for the banking and finance industry.
Croxford, who has spent the last 25 years in senior in-house roles at UBS and Barclays, was in his second spell at UBS when the prospect of the acquisition of the bank’s faltering Swiss counterpart first emerged.
‘I was in Hong Kong at the time – I took a flight back to London pretty quickly. It was something we needed all hands on deck for.’
After reporting its biggest annual losses since the financial crisis, in early 2023 Credit Suisse saw its stock price plummet and, that March, its largest shareholder, Saudi National Bank, ruled out providing additional capital to stabilise the bank.
Just four days later, it was announced that UBS had agreed to buy the bank for three billion Swiss francs, a historic deal brokered by the Swiss government to enable it to take place without shareholder approval.
‘It was unprecedented; the first time that two systemically important financial institutions have come together,’ Croxford recalls.
While a deal of such scale presented many challenges, Croxford points to the unique benefits of bringing together two such significant organisations.
‘It’s very rare that you get a real look into what another organisation does. This was a situation where literally the minute the merger was completed in June 2023, we were able to access all areas and work out how they had done things that we had wondered about for years.’
‘We could tap into their experience – adopt the positives, mitigate the challenges and leverage their experience.’
‘It was unprecedented; the first time that two systemically important financial institutions have come together’
From an early age, Croxford was set on pursuing a career in the legal field, recalling the influence of an older cousin who went into human rights law. ‘I remember talking through some of the case studies that he was learning about – I was fascinated.’
Croxford studied a dual law degree, which included a French component that enabled him to study for two years at the Sorbonne in Paris.
‘I realised I wanted to work with different cultures, use my French and live abroad. Finance is one of those areas where you can really work with different countries, work globally, use languages, and since then I’ve never looked back.’
After his degree, Croxford got a job at Linklaters. While there, he once more got the chance to live in Paris, combining working and living abroad, which sealed the deal for him. He chose to qualify into the finance department and ultimately spent six years with the firm.
During this time, Croxford worked directly with a number of banks and their in-house teams and realised that his colleagues on the other side of the fence had a much broader role, beyond the pure legal.
‘I was doing work for banks as clients, and what was really interesting was that the in-house clients would come to you having already decided what deals they wanted to do – it was clear that there had already been a lot of discussions in the background.’
For Croxford, this was an eye-opener about the appeal of an in-house career, and helped him begin to understand how lawyers within companies can be most influential. ‘Your primary role as an in-house lawyer is being a partner to the business to help them structure things and solve problems.
‘I see the role of a good lawyer as going beyond just providing advice,’ he adds. ‘You provide direction, you provide certainty where there’s a lack of certainty, and you help the institution deal with crises.’
This blend of legal and commercial drove Croxford to start the 2000s with a move to the client side, and he secured a role at UBS, a client of Linklaters.
Croxford looks back on ‘four and a half very happy years’ at UBS, from shuttling around the globe, again to Paris, and then to Russia and various parts of Eastern Europe. He remembers working on big deals in emerging markets, before in 2005 moving to Barclays, where he ultimately stayed for 13 years.
The job at Barclays offered Croxford the chance to join an organisation that was in growth mode, with a much smaller investment bank that still had potential for more. ‘For me, it was an opportunity to be part of a growth story and to lead a team for the first time.’
‘I see the role of a good lawyer as going beyond just providing advice. You provide certainty where there’s a lack of certainty’’
Three years into the job, the US housing market collapsed, prompting the seismic shocks of the global financial crisis and leading to the downfall of many major financial institutions.
Croxford was working in the investment banking legal team in EMEA at the time. ‘It was something that in my lifetime the industry hadn’t seen before. Seeing the collapses of banks during the course of the year was really concerning. It was an incredibly intense time for the industry.’
‘We had to do a lot of hand-holding during that period, staying calm and providing direction where we could, he continues. ‘As we went through early to late 2008, we spent a lot of time reviewing our exposure to other financial institutions and preparing for various scenarios.’
The Lehman Brothers collapse was a pivotal moment for Barclays, with the British bank’s $1.75bn acquisition of Lehman’s North American investment banking and trading divisions transforming its US platform overnight.
‘A few of us were also brought into the work on acquiring Lehman Brothers’ North American business’, Croxford recalls. ‘For me, this brought mixed emotions given everything going on with institutions that had been such a constant part of our work life for years – but equally, it was a great opportunity for Barclays to grow its business into a key area for the organisation.’
Croxford’s time at Barclays also had a transformative impact on his career, seeing him grow his team to 30 people, move to Singapore and back, land his first general counsel role and see the investment bank grow into a much bigger division.
‘In my last three years at Barclays, I was the group centre GC, which essentially involved working on anything that was significant and strategic for the organisation,’ he explains. ‘We were undergoing a period of change, and I worked with senior management on a range of matters from the sale of Barclays’ longstanding Africa business to the ringfencing of our UK bank, from large enforcement and litigation matters to dealing with an activist investor.’
By the time Croxford left in 2018, the bank was ‘virtually unrecognisable from when I first joined’, he recalls. ‘I learned a great deal during this time – not only about how large financial institutions are managed and make decisions, but also about myself and how to deal with periods of challenge from a personal perspective.’
When the opportunity arose to move back to UBS, the decision was easy. Croxford had seen Barclays transform and was ready to go back to what he knew: investment banking, driven in large part by the opportunity to head the investment bank’s team globally.
The in-house blend of law and business has always kept Croxford fulfilled, but as he acknowledges, ‘it depends on the kind of lawyer you want to be.’
While not being a revenue earner, the influence to shape strategy for an organisation, as well as seeing deals through from start to finish, is something he would not trade back.
‘I’m really pleased that UBS does use our senior lawyers as true strategic partners. I know that when the bank is developing a strategy, we are at the table. It’s really important for legal to get involved, we don’t just provide legal advice. We have an ability to provide various other forms of value-add as well.’
Croxford’s tips for success:
– ‘Be intellectually curious and get comfortable outside your comfort zone.’
– ‘Be open to change and work with technology.’
– ‘Don’t be afraid to seize opportunities.’
– Be passionate about what you do.’
– Be flexible in terms of gaining new experiences.’
– ‘Be open minded and build a network.’
Career timeline
1994-2000: Associate, international finance department, Linklaters
2000-04: Lawyer, transactions legal EMEA, UBS
2005-10: Lawyer, IBD legal EMEA, Barclays
2010-12: Head IBD legal EMEA, Barclays
2012-15: General counsel, APAC, Barclays
2015-16: General counsel, investment bank EMEA, Barclays
2015-18: General counsel, group centre, Barclays
2018-present: General counsel investment banking and EMEA, UBS
UBS – key facts
Size of legal team: 1,000+
External legal spend: not disclosed
Preferred advisers/panel firms: not disclosed
Total company revenue: $48.6bn
Employees worldwide: 110,300

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