In-house lawyers are often asked questions such as: what legal risks could affect our upcoming campaign? How can we mitigate those risks without disrupting operations? What are our chances of winning the court case? If we receive a complaint, can we defend ourselves? How do similar organisations deal with the regulatory constraints? What changes do we need in our processes to stay compliant?
These questions point to a simple truth: legal advice alone – even if technically sound – may not fully meet business needs. What business leaders value is advice that is sharp, practical, and attuned to operational realities. They expect legal input to illuminate how legal risks affect business operations, strategy, and reputation.










