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Analysis

The USP – What is Mishcon’s secret formula?

Mishcon de Reya has enjoyed unrivalled financial success in recent years over its City peers. Legal Business asks: what’s the secret formula?

Posted on 6 December 2016 09:30am18 May 2017 11:05am
Sarah Downey
Leadership Mishcon de Reya

‘The emphasis around our culture is no billy bollocks…’

Elliot Moss, director of business development

 

‘Mishcon is like being at uni but you get paid for it.’

Kevin Gold, managing partner

 

‘What does anyone want? Make decent money and hang around with their mates.’

Kasra Nouroozi, head of dispute resolution

In 1994, a young South African lawyer named Kevin Gold was sitting in his office at central London practice Bayer Rosin flipping a coin to decide the future of the firm he ran. ‘Heads or tails… Olswang or SJ Berwin…’

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    Analysis

    • LB308 – issue menu

    • The ESG report

    • Access your print copy online – LB308

    • The ESG report – Overview: Turning on a greenback

    • The ESG report – Russia: All bite, no bark

    • The ESG report – Diversity and inclusion: A false start?

    • ‘I’ve acted for every villain you can name’: Lessons in ESG from its trailblazers – and how to dodge the greenwashing bullet

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