Earlier this month, Norton Rose Fulbright (NRF) became the third major firm to withdraw from South Africa in just over a year. Its more than 200 lawyers, who operate across three offices in Johannesburg, Cape Town and Durban, are set to spin off and practice independently from 31 March 2026.
The move comes some 14 years after then Anglo-Autralian firm Norton Rose entered South Africa via a combination with Deneys Reitz in 2011, with the local firm joining the Swiss Verein structure and becoming Norton Rose Fulbright South Africa.
‘This change represents a natural evolution for both firms, as the dynamics of international markets and client needs progress worldwide,’ an NRF spokesperson said, adding that the global structure of the rest of Norton Rose Fulbright’s other member firms remained unchanged.
While NRF is keen to stress that it will continue to service clients in South Africa, working with both former partners and other firms where relevant, the exit, which follows similar moves by Hogan Lovells and A&O Shearman, adds weight to questions about the viability of South Africa for international firms.
So, is NRF’s exit a sign of weakness in South Africa or an internal dilemma?
NRF in South Africa
According to some partners in South Africa, the legacy Deneys Reitz practice hadn’t been boosted by the combination with NRF as much as local partners may have hoped, or been as accretive to NRF as the international firm may have wished.
‘Deneys Reitz was a strong firm,’ says one senior lawyer practising in South Africa. ‘But they started struggling with profitability issues some years back and their bench strength suffered. Maybe the tie-up was a defensive move for them but it didn’t really help.’
On this view, the split from NRF is unlikely to be damaging. ‘[Partners] lose a brand that isn’t really important to them,’ says the lawyer.
Another partner also believes the split is more about internal politics than economic problems in South Africa. ‘It had never been a marriage made in heaven,’ they say. ‘Market perception is that they struggled in the past with commercial decisions and hiring. Whether or not they’re part of Norton Rose Fulbright, they need time to rebuild and reposition. You need to establish your brand to be competitive here. You need domestic relevance and can never compete effectively without top talent.’
Certainly NRF is keen to stress its continued commitment both to South Africa and its South African partners, saying in a statement: ‘Norton Rose Fulbright and Norton Rose Fulbright South Africa will continue to collaborate on cross-border matters where client needs align, while each will also work with other international partners as appropriate.’
A growing trend?
But if it’s all about internal issues, why then have there been three exits from the market in little more than a year? NRF’s move follows A&O Shearman and Hogan Lovells each pulling out last year. A&O Shearman announced plans to close in South Africa last September, following its merger with legacy Shearman, with its partners relocating to local firm Bowmans.
Hogan Lovells pulled out at roughly the same time, and also announced plans to close in Sydney and Warsaw, citing its aim to focus on more ‘strategic markets’.
Peter Leon, a London-based partner at Herbert Smith Freehills Kramer and former chair of legacy HSF’s Africa practice, argues that South Africa can be a difficult market for international firms to establish themselves in. ‘Domestic firms are well established,’ he says, ‘so international firms need to bring a distinctive as much as different offering for clients.’
HSFK has had an office in Johannesburg since 2015 and Leon says the firm remains committed to the region calling it ‘strategically important to the firm and for the overall Africa practice.’ He suggests that part of the issue for NRF may have been the verein structure: ‘I don’t think the Verein model really works in this context,’ Leon continues. ‘For the office to be successful it should be integrated into a firm’s global partnership.’
Others agree. ‘Different profit pools can cause difficulties and competition,’ one South Africa partner tells LB. ‘The same brand can compete with itself on the continent.’
Leon also points to the importance of an integrated offering across sub-Saharan Africa, saying that the ‘relative weakness of the currency requires any local office to develop a pan-African practice.’
NRF announced it was integrating its Europe, Middle East, Asia and Australia offices in June this year, creating a US$1 billion business with more than 1800 lawyers. Notably this integration did not include South Africa, Morocco or ‘alliance’ offices in Burundi, Kenya, Uganda and Zimbabwe.
A changing economy
Partners on the ground say there are promising signs for South Africa’s economy. Earlier this month S&P Global increased the country’s local long-term credit rating to BB+ from BB, putting it two levels below investment grade.
The nation’s foreign currency credit rating also increased to BB from BB-, and S&P Global estimated that its GDP growth will hit 1.1% in 2025, up from 0.5% in 2024.
This marks the first credit rating upgrade for the country in nearly 20 years, indicating economic growth and stability after years of uncertainty.
Signals like these are promising for both domestic firms and international firms remaining in South Africa, says Peter Bradshaw, head of DLA Piper’s corporate practice in Johannesburg: ‘There is good news for South Africa economically at the moment and we’re seeing general improvements in sentiments towards South Africa – and not just in mining.’
He continues: ‘South Africa works for DLA’s business strategy, for some other big law firms it may not make sense to be here.’
Another senior South Africa partner is similarly positive: ‘Things are looking a lot more rosy.’
‘Its been pretty lacklustre for about a decade or so. Firms which invested over a decade ago have been disappointed in terms of South Africa and sub-Saharan Africa. Its been slower and harder than everyone thought,’ the partner says.
‘If we continue to see growth in the next 12 months, it could cause global businesses to be interested again.’
Looking forward, Bradshaw says: ‘M&A activity may strengthen further. M&A has been strong despite some negativity over the last few years.’
He argues that South Africa offers an exciting opportunity to connect with the continent at large, which local firms and international operations are looking to be a part of.
‘As Africa continues to move forward, South Africa remains a prominent part of its story,’ Bradshaw says. ‘I’m not concerned about DLA’s future in South Africa. We are a part of not just the South Africa story, but the Africa story,’ he concludes.

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