Last year they hit your television with an advert comparing the stresses of the daily commute and school run to a formula one race but this week multi-billion UK personal and business insurer Allianz entered the race to provide direct legal services to their customers by converting to an alterative business structure, after being granted a licence by the Solicitors Regulation Authority.
The insurer, which had a turnover of €110.8bn in 2013 alongside an operating profit of €10.1bn, is pairing up with personal injury firm Serious Law. The new venture will named ALP Law and the body will provide legal advice and support to Allianz’ direct private motor policyholders if they suffer a personal injury following an accident where they were not at fault.
