Guest post: Why poor cross-selling sends the wrong message to clients

At the annual Legal Marketing Association conference in Austin, a vendor conducted a survey that asked attendees what their ‘highest-priority growth initiatives’ were for this year. The leading answer was ‘improve cross-selling.’ I don’t doubt the accuracy of the survey results; they are the conventional wisdom in the flesh.

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For more information, please contact jasmine.glass@legalbusiness.co.uk