Law firms The AI debate: ‘If it frees up my time to be more strategic and more creative, then that’s great’ Cameron Purse · 23 August 2024 · 15 min read AI Addleshaw Goddard Cameron Purse: Talk us through your professional journeys with AI, and generative AI in particular. When did it become a tangible part of your working lives?Your limit of 1 article in 30 days is up. Please login for full access or subscribe. Corporate users - click here for simple access (no password needed). For more information, please contact [email protected] Related ContentMore in this categoryRevolving Doors: US firms lead hiring as White & Case, Cleary, McDermott build across EuropeLaw firmsEliza Winter8 May 2026Latham, A&O Shearman and WBD take honours at Legal 500 UK ESG AwardsLaw firmsKate Peacock1 May 2026‘Law should be full of mavericks’ – Addleshaws’ Simon Kamstra on ego, a secret DJ career, and the right time to retireLaw firmsWill Lewallen30 Apr 2026Transatlantic firms outstrip peers on five-year PEP growth, LB100 data revealsLaw firmsAlex Ryan20 Dec 2024The LB100 ranked by PEP: firms push partner profits to new heights as associate pay debate rumbles onLaw firmsAlex Ryan18 Dec 2024A good time to be mid-tier: private equity interest on the rise as mid-market thrivesLaw firmsTom Cox18 Dec 2024Moving up the food chain: Browne Jacobson on rapid growth and remaining inclusiveLaw firmsTom Cox16 Dec 2024The most highly recommended: new L500 Net Promoter Scores reveal the firms clients vouch forLaw firmsBen Wheway11 Dec 2024‘How hard are you prepared to work?’ – partners who’ve made it on how they built a book of businessLaw firmsElisha Juttla9 Dec 2024