The law firms impressing clients with their commerciality – and what GCs want

The law firms impressing clients with their commerciality – and what GCs want

‘My expectation is that law firms understand my business, my needs, and my pain points.’ This statement from one GC sums up the working assumption for senior in-house counsel – that their external lawyers will be commercially savvy as well as legally proficient.

But, of course, business acumen is not always as black and white as knowledge of the law, so client endorsement of a firm’s commerciality can go a long way when it comes to building relationships.

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