Making connections – how in-house counsel swap ideas (and business cards)

Legal Business assesses the options for senior in-house counsel looking to swap ideas (and business cards) with their peers

Buy-side lawyers are a continual target for a whole host of networking and marketing ‘opportunities’ that may – or more often may not – be useful. As private practice law firms look for ways to deepen their client relationship in a market where that relationship is increasingly de-personalised, others have clocked on to the fact that, to get close to private practice, you need to pull strings among their clients.