Legal Perspectives
Like many company lawyers you’re thinking about IP, but are you thinking about it in the right way?
Intellectual property is a critical issue for every company these days, whether they’re looking at traditional IP issues like patents and copyright, or emerging IP issues around employee knowledge. However, one experienced in-house IP lawyer argues that companies are not doing enough to adopt a proactive position in protecting and advancing their IP rights.
In fact, Toe Su Aung, who led corporate affairs and legal teams on IP protection and policy at British American Tobacco, feels so strongly about this that she has made it her business. Earlier this year, together with former Microsoft in-houser Chris Oldknow, she formed Elipe – a consultancy focusing on providing IP-related government relations and corporate affairs advice.
