Advice To My Younger Self
Kate Gibbons, partner responsible for Global Knowledge, and Lynette Williams, Global Head of Client and Market Development, discuss the importance of thought leadership in building client relationships and developing your career.
Why is thought leadership important to a law firm?
Kate Gibbons (KG): For us, it means shaping thinking and being at the cutting edge of the issues that matter to our clients, our wider stakeholders and sometimes even the public at large. It can be anything from engaging with political leaders at the World Economic Forum, to influencing market opinion on a specific area of law or policy. Publications play a role, but it isn’t just about the written word. Thought leadership encompasses all opinion-forming interactions, including seminars, round tables and the resources we offer on our website. It’s about networking, through whichever medium, to share essential insights.
