In-house innovation in media
As television audiences continue to fall, new media is showing unprecedented adoption and market penetration. GC speaks to some of the key figures behind this transformation to learn if traditional media is facing a new Gutenberg moment.
Since the advent of the printing press in 1440, when Johannes Gutenberg’s invention for the first time allowed information to be disseminated at scale, mass communication has been an instrumental tool for human progress. The printing press laid the foundations for the plethora of forms of media we see today, but modern media and communications are in the midst of another seismic shift.
As printed materials give way to the use of digital distribution, traditional forms of multimedia are facing a similar challenge – with the dominance of so called ‘linear’ television and radio being challenged by new ‘over-the-top’ streaming services.
