
The value proposition
Why you need to examine the dark side of your company’s moon to really add value.
Most of you can shut your eyes and easily visualise the moon. You’d be able to ‘see’ the ‘face’, the distinctive features that make our moon so recognisable to us. We all know what the moon looks like. But how often have you looked at the other side of the moon, the ‘dark side’?
Which of the following images for example is the dark side of our moon?