NII Holdings, Inc.
NII Holdings, Inc., a provider of wireless communications services under the Nextel brand in Brazil, is a US publicly traded company listed on the Nasdaq. GC Smith considers the importance of cultural understanding in both the marketplace and corporate life, and how senior teams can become more diverse.
We’ve always had a lot of diversity in the workplace. We worked to bring people into our headquarters from Peru, Mexico, Argentina, Chile and Brazil to ensure that we were getting great insight into what was happening in our marketplaces, but also to ensure that our management and operating team in the US was diverse and appropriately represented our company.
Marketing, in particular, was very clear that when it comes to selling products in another country, it’s really important that you have people on board and working on the marketing campaigns that understand how things are going to be perceived. So the business teams would come to legal and HR and say, ‘We are expanding into this area and we think it would be important to make sure that we have representation of these groups – can you help us to make that happen?’
