
Leading through uncertainty
In a future where change and acceleration are seemingly the sole constant, how GCs adapt and lead will be essential to the success of the in-house legal function.
Until 2003, when the Geneva-based sailing syndicate established by Ernesto Bertarelli won the America’s Cup, landlocked Switzerland and the Swiss had not been considered part of the leading seafaring nations. The very fact that the sail-boat Alinghi has won the Auld Mug twice is a great example of how things can change, and that new players from non-traditional backgrounds can enter and re-define any given playing field.