Only Connect
Ulian explains the importance of connectivity in tomorrow’s business world, and discusses the practical implications for a profession in which everyone is increasingly linked to one another via advancing technology.
I joined ADM a year and a half ago, and in the past year we’ve invested a lot in technology. I myself am a person that really thinks that technology is important, because you really can replace operational work that I think is not a priority for senior lawyers – I try to prioritise the strategic issues and benchmarking, in order to check the other companies and really understand what we have in the market. I try to improve and, if this is the case, we invest externally.
ADM Brazil invests a lot in technology, we’re upfront: we know what works and what doesn’t. When we see something working, we can adopt that solution to what we also do in the future. But, in order to do this, we need to gather the necessary data to take such decisions. And, looking at information necessary to take those decisions, law firms are able to provide information in a better way and in a better form – things like graphics – and some law firms are able to provide us this information, so that we don’t need to do the work, which I consider to be operational, to get this information ourselves. And, it’s on information like that we can take decisions. That’s the point.
