Client intelligence
Staying covered when the tide goes out
Global demographics are changing. In 2009, Europe had more middle class persons than anywhere else on earth. Contemporarily, Asia is home to more middle class persons than Europe. Over the next 15 years the global middle class is set to double, with three billion people entering its ranks. Many of these new consumers will come from emerging markets. As the balance of global trade shifts away from G8 economies, businesses and investors are increasingly looking to diversify into these emerging markets and reap the rewards apparent from growing economies.
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