
Maria Gabriela Alvarez de la Fuente
Regional legal director (Southern Cone), Colgate-Palmolive
I began my career as a legal assistant at court while I was still studying law at Buenos Aires University. After graduating law school, I spent three years in private practice before moving to BASF Argentina S.A. as an in-house corporate lawyer. In 2003, I had seen a job advertised at BASF and I found it really interesting. While I had really enjoyed my experience working in private practice, I wanted to feel part of a company. I applied for the role, and thankfully was successful! The switch from private practice to an in-house role was not a difficult one for me, and I found that I really enjoyed working with people from across the different departments, getting to know what the business was about, and contributing to its success. Since then, my experience has been solely as an in-house lawyer. I spent 12 years at BASF, during which time I received several promotions, and then followed that with a shorter stint at adidas as their director of legal and compliance (Argentina, Uruguay, and Paraguay). I then joined Colgate-Palmolive in May 2016 as its regional legal director, Southern Cone. Colgate-Palmolive, the US worldwide consumer products company, focuses on the production and distribution of household, healthcare, and personal care products and operates in Argentina through its subsidiary Colgate-Palmolive Argentina.
In my current role, I have simplified several processes within the legal department, and have also worked hard to bring the legal team closer to the rest of the company – and the rest of the company closer to the legal team. I encourage colleagues from other departments to feel free to contact our legal team early, believing they will receive good advice from us, not just as lawyers, but as business partners. I believe that my attitude of openness and transparency has definitely proved successful. In the past three years, I have built up a rich portfolio by supporting projects that involved the launch of new products and technologies, facing challenges from competitors regarding product claims, as well as handling various business restructuring and litigation cases that are still ongoing. At the heart of everything I do, I aim to show that lawyers are not just a cost centre, but are creating value for the businesses in which they operate. I lead my team by example, and concentrate on providing commercially astute and solution-focused advice that enables the business to be successful in the marketplace while also protecting its business model.