Joining forces
Businesses must think collaboratively to achieve success in today’s – and tomorrow’s – networked world, says management guru Don Tapscott. We examine how his theories might apply to GCs.
Since the early ‘80s, Canadian author, think tank CEO and academic Don Tapscott has been exploring innovation, media, and the economic and social impact of technology. As far back as 1995, in his book The Digital Economy, Tapscott was isolating the themes that would define the ‘new economy’. He’s often described as a futurist and, from a position 20 years later, we can see the prescience of many of his predictions: a knowledge economy peopled by knowledge workers, digitisation, virtualisation, ‘internetworking’ and outsourcing, globalisation, and the expectation that workers be more entrepreneurial and innovative as automation replaces many roles. These are all aspects of today’s workplace that many in-house counsel will recognise.
