In conversation
Joining Heineken as part of the global beer giant’s merger with Asia Pacific Breweries in 2012, regional legal director Geraldine Lim talks about the challenges of operating in an industry as highly regulated as alcohol, in a region as diverse as Asia Pacific.
GC: How did you come to be leading the legal function for Heineken across Asia Pacific?
Geraldine Lim: I joined Heineken in 2012 from Asia Pacific Breweries, after being responsible for handling much of the legal side of the integration of the two businesses. The amount of compliance and regulations that had to be followed as part of the acquisition, including de-listing a company that had been on the stock exchange since the 1930s was a big deal! But I’ve been working in beer for a long time now.
