The technology behind global e-rental service Airbnb is transforming the accommodation and tourism industry in Italy. As regulators struggle to keep up, Harveen uncovers what in-house teams are doing to assist, while ensuring their businesses remain running.
Travelling to Rome from Milan, it is easy to see why the tourism industry is booming. Worth billions of dollars, it provides a crucial boost to the Italian economy. Capitalising on the influx of travellers is billion dollar company Airbnb. In just over a decade, this once humble start-up has revolutionised the accommodation industry by pioneering an online home sharing service. The e-rental platform has been used over half a billion times and operates in over 191 countries.
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