Tumbling into crisis
Corporate crisis events are on the upswing. A faster-paced R&D cycle, improved (but potentially riskier) technology, 24-hour news… the list of potential triggers goes on. But our understanding of such events has not always evolved at the same pace. We speak of ‘a crisis’ as though it’s a single incident but, in reality, a chain reaction will likely ensue – and no sooner than one element appears under control, another will pop up.
A tumble into crisis
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