
Ben Gross, Genius
Wearing a number of different hats for Genius, chief strategy officer (and still leading the legal function) Ben Gross extols the value a legal state of mind can bring to business.
After I finished law school, I got very interested in cities and urban policy and I started working for the City of New Haven. There was a large, environmentally contaminated, abandoned site in my neighborhood and I got interested in trying to develop it. I worked on the site for about three years – first while I was working for the City of New Haven and then when I was a fellow at NYU School of Law, at the Furman Center, which is an urban policy think-tank. But really, I knew that this real estate project was the kind of entrepreneurial project I wanted to do.
I had known the founders of Genius through friends, and then after a couple of years, they were basically like, ‘Hey! We’ve got a million problems, want to come work here?’ It was a much smaller company at that point, about 15 people. We were also just beginning the process of liaising with the music publishers who administer the rights for songwriters – and who are our core strategic partners. That was not anything I had experience with at the time, but the founders and I knew each other well, we trusted each other and we liked working with each other, and they wanted me to give it a shot.