In Conversation
Digital marketing company Rock Content began life as a SaaS start-up in Brazil, before adding offices in Mexico, Canada and the US. Former head of legal and senior director, Ana Paula de Almeida Santos, sets out her ethos on D&I
I’m going to try to say this as simply as possible: we have more women in the world, and women live longer. We have a group of people living longer without the financial resources to live well. If you consider that women don’t have a way to pursue a profession or financial independence, that economic model is not sustainable.
Of course, I could go to the UN and bring the numbers – ‘We can bring three trillion dollars into the economy if we achieve gender equity.’ But you should think of this in simpler terms: if you want to have people purchasing, living and having financial independence, you need to have everyone in the work environment.
