Modern Matchmaking
In Bollywood films, finding love means catchy song and dance numbers between star-crossed lovers. But, for over 400 million millennials in India currently searching for that special someone, the reality is very different. GC investigates how in-house lawyers navigate the evolving world of online dating.
India is a predominantly conservative society, with courtship customs that have been passed down for generations. However, times are changing: a combination of improved smartphone technology (and accessibility), affordable internet services and a growing middle class has prompted a cultural shift.
Over the last six years, the Indian matchmaking scene has undergone a complete makeover. Apps such as Tinder, OkCupid, Aisle, TrulyMadly and Woo – to name but a few – are transforming the way a whole generation of Indians are finding love. Although the uptake of this new technology has been slow in rural regions, dating apps in urban cities continue to grow at staggering rates.
