You wouldn’t mistake a lawyer for a designer. One is usually armed with a pen and a rulebook, the other with a Mac and a black turtleneck. Right? Wrong.
Design concepts have been around in business for decades. Global design consultancy IDEO, famous for creating the iconic first Apple mouse, is often credited as being the first to reposition design from a ‘beautiful wrapper’ around a previously developed concept, to a system for creating ideas that can be applied not just to processes, but systems and even organisations.
