For any lawyer or law firm of note, being listed by The Legal 500 and Chambers & Partners directories is a must: it serves to underline their status and validate their expertise. Clients are reassured that they are being legally advised by someone who is independently judged to be among the leaders in their field. Listings confirm market credibility, support the recruitment of talent and potentially attract new business. Every lawyer in every law firm knows this – or at least they should.
For law firm marketeers, the directory process is a critical part of their annual cycle. Compiling information and submitting directory entries is challenging and time-consuming. Some firms find themselves with thousands of pages of information to prepare, present and submit – in the correct format and according to directory deadlines and criteria.
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