Late last year, Legal Business and Legal 500 unveiled a data project that has been in the works for some time – looking at how highly firms are recommended by clients.
That data, collected from Legal 500 referees, offers an entirely new perspective on the world’s largest law firms, enabling us to reorder the Global 100 by a new customer satisfaction metric – Net Promoter Score (NPS)*.
Of the eighteen UK-heritage firms in the Global 100, the firm with the highest NPS is Slaughter and May (and we will be revealing NPS for the LB100 very soon) but NPS is not the only metric we have data for – we also ask referees to score law firms on metrics such as billing, communication and value for money
So while Slaughters comes highly recommended by clients – how does it compare to its peers on criteria such as partner and associate quality and availability?
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Ahead of magic circle peers – but not Latham
The data shows how Slaughters rates in comparison to its competitors for quality of partners, quality of associates and partner availability and engagement, among many other key metrics.
Slaughter and May’s overall score for lawyers and team quality, based on the views of Legal 500 referees, is 83.08, well over the average score of 81.97 for all Global 100 firms. The firm also scores more highly than Linklaters and Clifford Chance, but below US rival Latham & Watkins.
Perhaps unsurprisingly for a firm which is known for recruiting the best of the best, Slaughters scores above the market average for both partner quality and associate quality.
For partner quality, the firm also outscores its magic circle peers Linklaters and CC, but comes out just below Latham.
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It’s a similar picture for associate quality – Slaughters is above the market average, and well ahead of Linklaters and CC, but all three are again outstripped by Latham.
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Benchmark scoring for our other criteria (value: billing and efficiency, and sector and industry knowledge) and all sub-criteria is also available. We can provide data on a worldwide, jurisdictional, country-by-country, office or practice area perspective, with the option to select a small bespoke group of comparator firms.
If you would like to know more, please contact us at [email protected] – we welcome all feedback on our data and what insights you would like to see.
*Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter ScoreSM and Net Promoter SystemSM are service marks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.
https://www.netpromotersystem.com/resources/trademarks-and-licensing/
