NYLon – if you can make it there…


If there is one big trend in the analysis of Legal Business in recent years it is the encroaching existential threat represented by US-bred law firms. That could be termed ludicrous simplification given the differences between individual law firms both US and homegrown but in many respects it remains a generalisation that speaks to profound transatlantic differences in approach covering the majority of the world’s largest law firms. There is a US model built on individualism, intense focus on profitability and higher pay for stars, and a resistance to bureaucracy. In contrast the UK’s brand of internationalism, backed by a far more institutionalised approach, had been startlingly successful until the banking crisis flipped the market.

Since then, pretty much everything has been flowing in the direction of US firms, which obviously have the huge advantage of feasting on the world’s largest legal market and biggest economy. The key issue – as highlighted in this month’s Global London debate – is that while US firms have shown some ability to appropriate elements of the UK approach to strengthen their global advance, London firms are doing their US rivals the huge service of not returning the favour.

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What can you be sure of as the LB100 goes down the rabbit hole?

It’s common in the legal industry to talk about unprecedented change but there are many rules of professional gravity unchanged for 20 years to keep feet on the ground and most lawyers in their place. For one: top-tier City firms were far larger, more international and at least twice as profitable as their mid-tier and smaller London cousins. They also generally outgrew the also-rans, carried on winds of transactional booms. These rules couldn’t be challenged. Except, for the first time in recent memory, such notions are being challenged, and with an intensity that few in the profession have fully grasped.

There have been many years in which major UK firms have been predicted to post disastrous results only to collectively grind out perfectly respectable numbers. This year, with a reviving domestic economy, busy deal markets and plenty of regulatory and disputes activity, larger UK firms have unveiled numbers that are at best disappointing. London’s Big Four City firms are barely tracking inflation over five years (a time horizon that takes out the reset year of 2009/10).

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KWM launches ‘global partner’ programme to secure star recruits

With its City rivals increasingly breaking their remuneration models for star hires, King & Wood Mallesons (KWM) has created a firm-wide remuneration pot to fund marquee hires across the world.

Intent on rebuilding its corporate department in London following a string of big-billing partner exits, the move will allow KWM to at least double the amount of money it can currently offer incoming partners and pay over £2m for top names.

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DLA Piper launches new sector strategy

Global law giant DLA Piper has launched a seven-sector strategy as the firm bids to sharpen its focus from its current 15 and foster greater cross-selling.

DLA Piper, which is pushing a high-profit agenda that last year resulted in a 13% jump in profit per equity partner to $1.33m, will reduce its sector focus from 15 to seven industries. These are: banking and financial services; life sciences; real estate; insurance; technology; energy; and media, sports and entertainment.

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Ranson eyes Eversheds’ chief exec role as he leads growth drive

In a move which sets him in a strong position to run for chief executive when incumbent Bryan Hughes steps down in 2017, Eversheds managing partner Lee Ranson has been tasked with leading a ‘Growth Agenda’ following the firm’s subdued performance in this year’s Legal Business 100, which saw growth flatline, and profit per equity partner (PEP) edge up by 2%.

The strategy revamp was announced during a practice group conference this summer as the firm’s three-year plan came to an end. Ranson told Legal Business the agenda was about making sure junior lawyers coming through the business have the skillsets and opportunities to sell.

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UK-driven law firms outperform City leaders in this year’s dynamic-changing LB100

This year’s Legal Business 100 (LB100) has seen the dynamics of the UK legal market turn on its head as national-driven law firms outperformed those at the top of the table, including the Magic Circle.

Overall, total revenue for the LB100 in the financial year 2014/15 is down 1% to £20.64bn, while lawyer headcount has also decreased – down 2% to 64,024. But, these figures mask the positive performance from firms ranked 26-50, with average turnover up 6% to £112m. While revenue per lawyer (RPL) was down 3% to £248,000, profits were up – with profits per equity partner (PEP) seeing a double-digit increase of 10% to £453,000.

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‘A critical first step’: WLG sets sights on global stage with Canadian tie-up

Wragge Lawrence Graham & Co (WLG) has set out its global ambitions, following the announcement in July of its union with Canadian firm Gowlings. Gowling WLG will create a 622-partner law firm across 18 cities, and is billed as a new Global 100 practice with revenues estimated at over £400m.

Although some peers have expressed surprise at WLG’s decision to go into the Canadian market, the combination is being pitched by management as a platform to reboot the combined firm as truly global.

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Latest hires boost Fried Frank’s bold City expansion plans under Graham White

Former Kirkland & Ellis de facto London head Graham White has experience in building City practices and almost a year after being recruited by Fried, Frank, Harris, Shriver & Jacobson to revive its London offering, the outpost has seen some credible arrivals. But as two more partners officially join in September, White is planning more recruits and a move to larger offices.

White, who joined in October 2014, was tasked to build out three main practice areas – finance, private equity and funds – and then support the expansion of M&A, followed by real estate and restructuring.

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Hard graft – The pan-Europe bribery crackdown

As European agencies turn up the heat on bribery and corruption, we team up with Simmons & Simmons to assess how clients are responding.

Until 1999 German laws allowed for some bribes to be tax deductible. Bribes or grease payments enabled German companies to get ahead overseas, or so many claimed. These payments were viewed as good for business and good for the German economy. At worst, they were a necessary evil.

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The Global London debate – Tipping points

To mark our annual Global London report, Legal Business teamed up with Venturis Consulting to assess the dramatic progress made by US law firms in the City. Can anything slow the advance?

It has been the defining force in the City legal market this decade: the emergence of US law firms as credible and increasingly potent operators in the Square Mile. With these firms representing an increasingly existential challenge to City rivals, we assembled a group of senior practitioners to mark the publication of our 2015 Global London report.

The wide-ranging debate – covering strategy, dramatically shifting transatlantic markets and the fierce battle to attract the best lawyers – proved one of the most incisive discussions Legal Business has ever held.

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The Last Word: Through the looking glass

From a successful UK focus to consolidation, LB100 management figures give their reflections on the market

So far so good

‘A number of businesses like us have adopted a strong sector proposition in the UK and that has been welcomed by the market. It reflects a general improvement in the UK economy and those businesses with a strong imprint in the UK market will benefit from that. We have grounds for confidence but the main challenges I see are around the uncertainty that remains at a macro level in a number of economies where we trade. It remains to be seen how clients respond and adapt to the EU referendum in the UK. There is continuing uncertainty in the eurozone, brought about by the position of Greece – I still see that limping along.’

John Cleland, managing partner, Pinsent Masons

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Client Profile: Susanna Berger, Kohlberg Kravis Roberts & Co

KKR’s European GC talks about building a local team for a diversifying finance giant.

One of the most common criticisms levied at general counsel (GCs) is their inability to share best practice, as well as their supposed lack of knowledge of the challenges facing peers. However, for Susanna Berger, Kohlberg Kravis Roberts & Co (KKR)’s GC for Europe, networking with peers is one of the best parts of the job.

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LB100: The Top 25 – The world turned upside down

The predicted comeback year for the UK legal elite instead turned industry trends and conventional wisdom on their head. Legal Business jumps down the rabbit hole and tries to make sense of it all.

‘Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!’ The Red Queen, Lewis Carroll, Through the Looking-Glass

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LB100: The Second Quartile – The first shall be last…

The City’s mid-tiers defied the critics to achieve market-leading pace through 2015, cementing the gains of recent years. How big an upset can the tortoises deliver?

There are a few simple ideas that define the pecking order in the UK legal industry. The big boys are international, materially larger than the tiers below and two to three times as profitable as their mid-pack cousins.

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LB100: The Second 50 – The Lion & the Unicorn

Regional firms are experiencing mixed fortunes. Can they take advantage of a less London-focused client base?

Regional and national firms dominate the second half of the Legal Business 100 (LB100), but typically they do not enjoy the same success as the London-based firms that also occupy the lower end of the table. This year, 32 firms ranked 51-100 are regional or national law firms based outside London, totalling £1.2bn in revenue from 6,308 fee-earners.

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