The global contingent workforce has been driven by demand, with both businesses and workers enjoying the flexibility it affords. However, the use of contingent workers can pose challenges for businesses, unions, workers and regulators. As business models change and the numbers of freelancers, contractors, consultants, temporary agency, on-demand and gig workers grow, strains on the traditional employer-employee model can sometimes be played out in litigation, protest and regulatory change.

All employers using contingent workers globally, not just gig employers, need to be aware of these new developments as the risks arising from misclassifying non-permanent workers, particularly the self-employed, are evolving. That said, the compelling benefits to employers and workers of mutually acceptable flexibility means that these developments are likely to deepen rather than diminish over time.

While governments in different countries welcome the development of new ways of working that help increase economic activity, and so are wary of unnecessarily constraining new ways of working, some are responding by typically focusing on two issues: how to protect lower-paid contingent workers by strengthening their rights and how to stem tax shortfalls associated with the rise in self-employment, particularly amongst higher-paid, specialist freelancers. For example, in the UK, the government has confirmed that it will make employers more accountable for assessing the application of, and potentially paying, employment taxes where they engage some ostensibly ‘self-employed’ contractors and new EU legislation establishes minimum rights for those working unpredictable patterns.

Not just the gig economy

A contingent worker is a person who works for a business, but is not employed permanently by it. Typically, such workers are used to provide short-term or on-demand resource and specialist skills. While contingent workers’ rights differ depending on jurisdiction and the type of arrangement, they are distinct from employees under open-ended employment contracts. Unlike indefinite employees, they generally have fewer employment rights and benefits and they can offer flexibility, lower costs and other advantages to businesses. However, these arrangements do offer the contingent worker a chance to access work in a way that complements their lifestyle and their domestic commitments.

Across many countries, when assessing whether a contingent worker is an indefinite employee or, for example, a self-employed contractor, there is a surprising similarity of approach (see box: Typical global factors in employee status). However, greater convergence is beginning to emerge, spurred on by new gig workers in some countries and also by the global increase in other contingent workers, such as self-employed consultants and freelancers.

Both trends have highlighted the challenges when determining contingent worker employment status for the purpose of identifying their workplace rights and employer tax, social security, vicarious and other liabilities.

Recent developments

Reflecting these challenges, we have seen litigation seeking to re-characterise non-employee contingent workers as employees, governments introducing new legislation to make the use of contingent workers more expensive or difficult, as well as trade unions and workers organising collectively, in order to protest and to file misclassification claims. Despite these measures, it is clear that there remains a strong appetite amongst workers and employers to use contingent working arrangement and so, despite these challenges, it is difficult to envisage a future without them.

There have been victories and defeats for contingent workers and their unions, as well as employers testing the status of various working arrangements in different countries. In the UK, claims brought by platform taxi drivers and couriers have generally succeeded, subject to pending appeals, while similar claims in the US have had less success for workers, although this has varied by state. In Spain, France and the Netherlands, there have been successful misclassification claims, while some similar claims in Italy and Brazil have failed. Some of these court cases have been accompanied by strikes and protests.

The variety of case law outcomes illustrates the difficulties faced by the courts when applying sometimes old employment status definitions to modern workplaces. Each case turns on its individual facts, making it challenging for employers to draw lasting insights.

Governments and regulators, concerned at a decline in tax and social security contributions, and recent misclassification litigation, have also proposed new laws to address the use of contingent workers.

For example, California recently agreed landmark legislation to determine whether a worker is an employee or an independent contractor, following high-profile misclassification case law in 2018. Other US states are expected to focus on the classification of contingent workers in 2020. This activity is unlikely to be consistent, with some expected to favour business, by classifying some contingent workers as independent contractors and not employees, and others taking a more protectionist stance.

Canada, Australia, Ireland, the EU, UK, Finland, Russia, Czech Republic, Germany, Italy, France and Romania are proposing, or have already finalised, policy changes. These differ by country but, typically, include one or more of the following: greater restrictions on the use of temporary agency, fixed-term or zero hour workers; increased unemployment social contributions for fixed-term workers, new scheduling rights including minimum advance notice for shifts; minimum or equal pay for some contingent workers in relation to employee counterparts; stepping up state labour inspections or enforcement; applying discrimination and harassment laws to contingent workers; reversing the burden of proof and redefining the legal definition of employment status; or requiring businesses to assume greater responsibility for social security or tax contributions where they engage certain self-employed contingent workers.

Managing contingent worker risks

Given these recent developments, managing contingent worker misclassification risks has become a moving target, particularly across multiple countries, each with differing litigation outcomes and policy responses.

Local disputes over whether contingent workers should have received employee pay and benefits have also distracted from additional, potentially serious risks. For example, in many countries the distinction between employees and non-employee contingent workers is highly significant in terms of employer tax, social security and other obligations and has also become a PR pressure point, as follows:

• Reputation: employers accused of using sham contracts to deny workers their employee rights have attracted adverse public attention.
• Financial: where misclassification claims are successful, they can lead to governments seeking unpaid employment tax, pension, severance and social security payments, as well as employer exposure to vicarious liability for workplace accidents and the triggering of wider employee rights (such as those on business transfers or upon termination).
• Operations: business models making extensive or strategic use of contingent workers may be threatened or need operational restructuring where employee status is misclassified.
• Establishment: in some countries, where an agent or consultant is engaged to represent a foreign employer, misclassifying their employee status may trigger legal requirements to establish a legal entity in that country in addition to immigration complications.

How are businesses responding?

Responding to these evolving challenges requires a nuanced approach. In some sectors and countries, both workers and businesses are embracing the benefits of contingent working and demand is growing. But, a different approach may be needed elsewhere.

In our experience, a prudent first step is to conduct a legally privileged audit of the relevant business model to identify how best to resource its needs, using a mixture of permanent, temporary and contingent labour, which will minimise the risk of litigation arising subsequently.

This should be undertaken in the light of the organisation’s appetite for risk, particularly reputational risk, and whether they prioritise a single global policy over separate, country-led practices.

Identifying risk, informed by an assessment of the company’s use of contingent workers in each jurisdiction, is an important step. Where risk is high and/or an employer is risk averse, it may decide to adopt a policy that strictly controls or limits the global use of contingent workers, for example, ruling out certain types of contingent workers, mandating terms and conditions, or requiring senior executive approval for their recruitment.

However, such a strict response is not feasible or practical for many businesses. Where this is the case, we see businesses flexing their contingent worker approach having conducted a risk assessment. For example, they may take steps to change contingent workers’ terms and how they are used in the business, reduce their numbers in higher-risk areas, ensure indemnity and arbitration clauses exist where appropriate, and redesign staffing models in some business activities or countries (see box: Tips when using contingent workers globally). Keeping abreast of case law and regulatory changes, and being prepared to adapt in response, are also important when taking this approach.

Finally, a word of warning to those businesses seeking to fashion a watertight contingent worker contract to prevent status misclassification. Many countries give prominence to substance over form, meaning that the facts and the real nature of the contingent relationship are analysed when assessing employee status, meaning that any written agreement is not determinative. As such, ensuring that line managers understand the significance of their day-to-day interactions when using contingent workers is as important as investing in legal drafting.

The compelling advantages to businesses (and in many cases workers) of contingent working arrangements mean that the contingent workforce is here to stay. Provided businesses review carefully why they are using contingent workers and ensure that their documentation, processes and risk assessments are reviewed regularly, this will continue to offer them a pathway to managing labour costs effectively whilst enabling their contingent workers to control how and when they access work in conjunction with their other commitments.

Setting the agenda

For the vast majority of organisations in the UK, the appetite for risk remains a factor that is set at the board level, as reported by 76% of those who took part in our research. While an increasing number of general counsel do have a seat at the board, the tendency to split the general counsel and company secretary roles in the UK – more so than in other jurisdictions – means that while most will offer an advisory role, direct input into the final decisions on risk appetite remains the exception, rather than the rule.

Where general counsel more commonly play a role is in setting the litigation and regulatory risk frameworks, although this was still largely the responsibility of the board in organisations. For the 77% of respondents who reported that their company had a risk management framework that covered litigation and regulatory risk, 46% said that this was set by the board, compared to 36% who reported this was a responsibility of the general counsel.

Companies where the general counsel was responsible for setting the regulatory and litigation risk framework were much more likely (62%) to cite data-related issues as a primary source of risk for the business, than for those whose framework was set by the board (40%). Organisations with a general counsel-led framework were also less likely to point to reputational and PR issues as a source of risk (20%) versus those where it was set by the board (43%).

General regulatory risk was the most frequently cited source of risk for respondents. Of the 201 total respondents surveyed, 108 said it was a source of risk for their business, with many pointing to a swathe of new rules and regulations muddying the waters for general counsel when advising their businesses.

What are the biggest sources of litigation or regulatory risk facing your organisation?

‘[There has been a] wealth of new regulatory requirements introduced – market abuse regulations, Modern Slavery Act, gender pay reporting requirements, GDPR, payment practices reporting requirements, revised UK Corporate Governance Code, revised payment services directive and new ePrivacy regulations,’ says Sara Mackie, group general counsel of French Connection.

‘Navigating what these requirements are and ensuring we remain compliant is becoming an increasingly complex task.’

A number of general counsel also made reference to changing policies of enforcement for existing regulations, which means that a lack of predictability is creating new risk to be accounted for. One general counsel working in education surmised new enforcement standards for their industry as ‘an increasing reliance on using compliance as an assurance system by central government agencies.’

More than 18 months on from the introduction of GDPR, data-related issues remain a concern for a number of general counsel, with 106 respondents citing it as a primary source of risk. Many noted that GDPR had been a wake-up call for their business and had led to more stringent policies and controls internally, while at the same time increasing awareness to the inherent risk apparent to a degree that most hadn’t previously been appreciated.

With the research for this project focusing purely on general counsel based in the UK, perhaps somewhat surprising was the relatively small number of general counsel who reported political risk as being a major source of risk for their organisation (24 respondents). While the uncertainty caused by Brexit – both for business confidence and from a regulatory standpoint – was frequently brought up by those who cited political risk as a concern, most general counsel say they are taking a ‘wait and see’ approach.

Taking responsibility

While it remains rare for general counsel to be directly responsible for setting the level of risk tolerance for an organisation, the overwhelming majority of respondents (85%) said that as the general counsel, it was under their purview that litigation and regulatory risk ultimately rested. For a number of those who participated in the research for this report, they viewed taking on that responsibility as an opportunity to demonstrate their value to the wider business.

This highlights an interesting dichotomy – on the one hand general counsel tend to have the responsibility for regulatory and litigation risk, but on the other hand it is usually the board that sets the level of risk appetite and the framework covering the risks.

‘It does enhance my position to be viewed by the organisation as someone who is able to predict, pre-empt and manage risk dynamically,’ says Ben Watts, general counsel of Kent County Council.

‘I am seen as someone who manages the disaster or difficult situations, and am able to gain control and create opportunity from that.’

Another general counsel – who was not authorised to comment publicly – noted that in some instances, regulatory and litigation work could be turned into a business driver.

‘It does pay to be seen as a risk manager rather than preventer, challenging the notion of what is a problem and what is an opportunity for business benefit,’ they say.

‘For example, we have been net profitable in general litigation this year, thanks to identifying opportunities and subsequently, pursuing them through the hard work from our disputes and litigation team.’

The ability to take on this role, however, did vary by sector. Those working for businesses that involved sensitive or highly regulated products and services, or those involved in public procurement, were more likely to have responsibilities for risk divested across multiple functions.

When responding to a risk that has eventuated, what should be the first priority?

‘Having both a pragmatic approach to risk and a broad view of the various factors in play, with a focus on delivering viable solutions, can enhance our reputation as counsel,’ says one general counsel from the construction sector.

‘But in our case, government approval is often necessary and that does not always result in a logical outcome.’

When assessing risk, the use of risk matrices was by far the most frequent method employed by general counsel, with 182 of those surveyed indicating it was a part of their personal and organisational toolkit. GCs tended to develop those matrices internally too, with only 16 respondents saying that they used external consultants for this purpose.

The use of external consultancies (not including law firms) in assessing risk was the second most popular method used by general counsel, with 40 of those surveyed saying that they have played a role.

While still representing a small proportion of the overall market, the use of AI-assisted tools across a range of business functions is gradually becoming more popular. While only 11 of those surveyed said that they were currently utilising AI solutions pertaining to risk, a number noted that technologies including cognitive analytics, data mining, machine learning, language processing and predictive analytics were either on their radar or being considered for use within their organisations.

One of those already utilising AI solutions for risk management was Jimmy Elliott, general counsel – Europe at the SAS Institute, who noted that while these tools present opportunities, they also came with their own set of risks.

‘Ethical data science and the use of AI have to be considered as a source of risk. We are an analytics company, so customers will look to us for enablement, best practices and governance recommendations,’ he says.

‘As with all risk management though, this also presents opportunities for us to differentiate our services in the market.’

Resource and reward

Anecdotally, it’s common to hear from general counsel that the legal department is increasingly being asked to take on more work, without the required injection of resources to facilitate it. But the results of our survey would suggest – at least when it comes to litigation and regulatory work – that businesses recognise the value and importance of this work.

91% of respondents reported that their legal department was either moderately (56%) or well-resourced (35%) to effectively assess and manage litigation and regulatory risk.

Those who felt that their legal department was well-resourced for handling risk almost exclusively had both their overall risk tolerance (84%), as well as (if applicable) their litigation and regulatory risk frameworks (75%) set by the board. It was also very likely that such organisations had been involved in formal litigation or regulatory activity in the past 12 months (84%)

For those GCs who felt that their department wasn’t sufficiently well-resourced, they were far less likely to have a company risk management framework covering litigation and risk (50%) than their well-resourced counterparts (13%). They were also far more likely to involve external law firms or consultants in their risk assessment efforts (83% vs 26%).

In your organisation, under whose purview does litigation and regulatory risk mostly fall?

Interestingly, the types of risks that general counsel reported were facing their businesses were markedly different between well-resourced and not well-resourced departments, too. Those that weren’t well resourced were much more likely to report reputational and PR risk as a primary source of risk (100% vs 21%) and far less likely to report data-related risk (33% vs 53%) as a concern.

Looking outside

For most of the in-house counsel surveyed as part of this research, the role of external law firms and consultancies in assessing and managing risk was limited. While 38% said that they did use these services in their risk assessment efforts, this was primarily limited to general consultative work. Instead, our research showed a strong preference for keeping as much work as possible in-house when it pertained to risk management.

‘I find that external advice helps to test my assumptions in difficult corners and avoids an echo chamber,’ says Watts.

Those who did utilise external firms in their risk assessment efforts were significantly more likely (70%) to have an established route map agreed with senior management to inform action and decision-making on litigation and regulatory issues, than those who did not (35%).

When a risk had materialised, in-house counsel were also divided in their approach about when the best time to consult or instruct outside was. 20% of respondents said that they engaged external service providers immediately after a risk had eventuated, 25% said that they did so only when a matter had escalated, while 49% waited until the point when they were considering litigation to engage.

Many respondents expressed dissatisfaction with the lack of certainty and predictability of external costs, particularly where regulatory and litigation work was concerned.

‘It is still a change for external law firms to accurately price with certainty across the life span of litigation or regulation work. While elements can be priced, there is a reluctance to fix prices on what might be more uncertain aspects of litigation,’ says David Morgan, general counsel at CPL Industries.

‘Cost is used as a tactical tool in litigation and the inability to forecast cost is a huge problem,’ adds Rolf Althen, group general counsel at Acteon Group.

‘The charging structures of the firms are still in the last century. The litigation process is not controlled sufficiently by the courts; disclosure is still too complex and not focussed enough on the issues.’

When considering the type of provider to use, counsel were also divided. 47% said that they typically used domestic UK law firms, with 35% usually turning to international firms. Somewhat surprisingly, specialist litigation boutiques accounted for only 7%, with a number of respondents indicating that they had no experience using these types of firms.

External assistance

Third-party litigation funding is either a weapon or a tool for GCs. On the risk side, funding is one of the important drivers of increasing numbers of large-scale claims against corporates. Conversely, the ability to hedge litigation risk and bring in cash to fund a claim is attractive to some companies as they can pursue claims that might otherwise be left alone.

That said, one of the more interesting findings as part of this research, was learning just how divisive the issue of third-party litigation funding is amongst general counsel. Only 27% of general counsel supported the concept of third-party funding, with 34% against it and 39% unsure.

In the past decade, third-party litigation funding has become a more prevalent and sophisticated concept in the UK. No longer solely the domain of specialist funders, law firms, investment banks and insurance companies alike have entered the market and offered products relating to the financing of litigation.

‘It is good to have it as an option when there are other cash demands on the business and where it can be an effective way of funding the immediate costs off the P&L,’ says Morgan.

‘In certain circumstances it could be a significant benefit to a business, effectively taking away the negative financial impact of an adverse result and allowing a claim to be included as a business asset, freeing up investment in business opportunities and growth rather than legal costs,’ adds Tom Marke, general counsel for Europe at Multiplex Group.

‘On the flip side, funders require a strict budget/recovery ratio and good prospects of success. Why would you go to funding if you have good prospects and have to split recoveries with another party?’

Do you support the concept of third-party litigation funding as a benefit to your business?

While the issue of third-party litigation funding was divisive – particularly amongst those who said they had used it before – what stood out was the overall lack of experience most respondents had with using it.

While there were benefits apparent for mitigating risk for substantial disputes, a number of general counsel were apprehensive about ceding any control over litigation by bringing in a third party. While funders are prohibited from taking over litigation and exerting undue influence or control on proceedings, the loss of any autonomy when handling legal proceedings was prohibitive for a number of those who participated in our research.

‘I don’t think it would be considered by our board as appropriate, as it would wish to retain control at all times,’ says one general counsel from the healthcare industry.

‘Third-party funding introduces unnecessary complexity and control issues. It’s much better to bear the cost, keeping things simple and fully understood, while retaining control of the proceedings,’ adds one general counsel from the food and beverage sector.

A number of general counsel noted that solutions such as third-party funding were adding further complexity to the prospect of litigation, with the options available becoming difficult to distinguish and navigate. One general counsel from a major multinational however had the opposite opinion, saying:

‘Certainly things are getting more complex, but I don’t necessarily think that is a bad thing. I think it is up to in-house counsel to understand the options at their disposal and provide effective advice on how to proceed, based on what’s available and what will produce the best outcome for the business.’

Thousands of women took to the streets on 14 June 2019, to protest against Switzerland’s slow progress towards gender equality. The ‘Frauenstreik’, as the protest was called, saw women from major cities including Bern, Geneva and Zurich unite in an effort to campaign against unequal pay and general cultural sexism. The strike comes twenty eight years after the country’s first nationwide walkout, when over half a million women across Switzerland rallied in protest for equal rights.

Despite being one of the richest countries in the world, frustrations around equal pay, accessible childcare facilities and the under-representation of women in management positions, have continued to come to the fore.

The legal profession, like many industries, has been historically male-led. However, with more women attending law school than ever before, GC magazine investigates the reasons precluding women in Switzerland from achieving true gender equality. We sought out the perspectives of prominent in-house counsel who share their thoughts on the legal and cultural barriers preventing gender diversity – not only within the legal profession – but throughout broader society.

A slow start

Switzerland’s economic and political stability has made it one of the most progressive and developed countries in the world. Yet, surprisingly, Switzerland has been slow to address barriers inhibiting gender equality.

For example, women across Switzerland were granted the right to vote and run for office in federal elections in 1971, lagging far behind many European countries, and it wasn’t until a decade later that the Constitution was officially amended to recognise equal rights for men and women. Up until 1985, women required permission from their husbands to work or open up a bank account. In addition, the legislative provisions granting maternity leave were introduced as late as 2005.

As we travel further up the corporate ladder, the representation of women within executive positions significantly decreases.

‘Just over 36% of all management jobs are held by women in Switzerland. This is particularly striking since, internationally, the number of female law students outnumbers males by a significant amount,’ says Raphaël Sergi, group finance counsel at MSC Mediterranean Shipping Company.

Also observing this trend is Christian Müller, general counsel of Mövenpick Holding AG:

‘From a purely economic point of view, the State must be very interested to make women’s careers possible and not lose so many talented and well-trained people on the way up after investing in their education.’

Despite Switzerland’s deep-rooted conservative heritage, Müller believes it is important to strive towards gender equality by acknowledging administrative and cultural shortfalls.

‘It is a really good question to ask, why do we lose so many women on the way up? There are different answers to that one – but I believe one of the main answers is the systems in place in Switzerland,’ says Müller.

Unfortunately, it is unsurprising then that a profession in the spotlight around the world for a lack of diversity in the upper ranks should face similar problems in Switzerland.

‘We lose talent because most companies here still do not offer women the possibility to stay at home or to drop down to part-time after giving birth. Politically and legally the State should implement better support systems.

‘But things like that need time in Switzerland because our system, in general although it works very well, is slow-moving and changes take quite some time to become effective,’ says Müller.

A balancing act

The legal framework supporting working mothers within Switzerland has not only been slow to develop but, in some instances, remains non-existent. Herminie Simonetta, senior vice president and general counsel of professional beauty and Europe for luxury goods and beauty products powerhouse, Coty, also happens to be a mother of two. She believes that the infrastructure in place to support working mothers is simply not there in Switzerland.

‘The structures are not here to enable women to work. When I had kids, it was very difficult to find appropriate daycare. There was just no room in the few choices that were available, and I was forced to hire a nanny. But not everybody has the means to do that,’ she says.

‘Being a working mother in Switzerland, you are already in the minority. I am originally from Paris and I am always amazed by the amount of people here in Switzerland who ask, “Don’t you feel guilty working?” Part of my success is being very organised. I recognise that Switzerland is not a country where women are pushed to work, although I can see there are some changes happening.’

These sentiments are echoed by Marcella Bruelhart, legal director at Japan Tobacco International, speaking to her personal opinion:

‘Switzerland is a country where women were given the right to vote rather late in comparison to other European countries. Yet Switzerland is a country with a certain amount of wealth. Therefore, in comparison to other European countries, such fact in principle allows one person in the family that is working,’ she says.

‘In many cases it is probably less expensive to stay at home and take care of the kids. Childcare can be incredibly expensive and, in some smaller villages, childcare facilities are not even available. So, there is still need to improve the childcare infrastructure on a public and private level.’

The lack of affordable childcare infrastructure has also forced women to re-evaluate their professional careers. Although there are no legislative provisions driving part-time employment, a number of companies have provided the 80% work week as an option for working mothers. This means that employees can drop the number of hours they work a week by 20%, in most cases turning a five-day working week into a four-day working week.

One person proving that you can both successfully lead a team while working part time is Renate Wey, general counsel wealth management at Mirabaud Group.

‘You have to show whilst on the job that you have the competencies. I think that having kids should not be an argument for not advancing your career,’ she says.

‘If you prove you can do the job well, I think most companies would prefer to keep you, even though you are only working on an 80% basis. But perhaps I am lucky, because the companies I worked and do work for have always been in favour of the 80% work week. So for me, it is feasible, even though it can get difficult at times.’

Choosing to remain anonymous, an in-house counsel currently working part time in the banking sector says that Switzerland’s conservative traditions means the onus of reducing workloads usually falls on mothers.

‘Switzerland is really conservative. Most couples, when they have their first child, assume that the mother will reduce her working hours.’

‘Somehow it is not socially acceptable for men to reduce their working hours. This is perhaps going to change – especially within bigger firms. Nevertheless, it would not be looked at in a very positive way. Men would have the sigma of “father”.’

The onus of taking care of newborns traditionally falls on women, acknowledges Miral Hamani, director of M&A, corporate transactions and international governance at Hewlett Packard Enterprise. Hamani says it is common for employers to consider whether a new mother will be willing, or able to return to work:

‘Working mothers need to be dealt with on a case-by-case basis. Depending on your needs, there should not be any prejudgment on your capacity to get your work done. As long as you work hard – there should be no questions around the fact that you are a woman, and certainly not around the fact that you are having children.’

Equal pay, for equal work

Of the many concerns surrounding gender diversity in the legal profession is the gender pay gap, which ranks particularly highly in Switzerland. According to the Federal Statistical Office of Switzerland, women were paid 18% less than their male colleagues in 2016. This figure rises to almost 20& for women working in the private sector.

These figures are reflective of a much wider global trend, says Sergi: ‘Globally, it is being reported that women are generally being paid less than men, even when male and female lawyers have similar qualifications and experiences.’

Hamani admits that women during the course of their careers do not know if they are being paid less.

‘The truth is a women would not know, or necessarily realise – and that is the trick – if they are being paid less than a man. That is why it is important to work on statistics and get facts.’

To combat the pay gap, Simonetta suggests that Switzerland looks towards the UK, where equitability of salaries is important. In the UK, the Equality Act was introduced in 2010 in an effort to develop a legal framework aimed at closing the gender pay gap. The legislation gives employees a legal right to equal pay for equal work irrespective of gender.

Supporting him supports her

Overcoming gender representation barriers within the legal profession begins with regulatory reform. For instance,Nordic countries have addressed the parenting divide by introducing legislation aimed at sharing parenting responsibilities. Norway for instance, increased the amount of fathers-only parental leave from ten to 15 weeks in July 2018.

The implementation of these polices is also aimed at changing cultural norms in countries where women are typically considered the primary carers. Following these principles, Switzerland has made some progress towards improving paternity leave regulations.

‘Where we still have some homework to do as a society in Switzerland is in regards to childcare – it’s an area where I believe we are far behind when compared to other countries in the region,’ explains Daniel Schoenberger, head of legal in Switzerland and Austria at Google.

‘It is expensive and not subsidised. By law, maternity leave in Switzerland is only 14 weeks, and for fathers it is only one day.’

However, on 27 September 2019, the Swiss parliament passed a new law which will increase the amount of paid paternity leave from one day to two weeks. These changes, which are set to come into effect in 2020, signal a small cultural shift within Swiss society, though skepticism remains and there is an awareness that there remains a long way to go.

‘I think this change has been good and will bring a certain amount of relief. Though I don’t honestly know how much relief,’ says Bruelhart.

‘This being said, while the compensation levels vary, the length of paternity already exceeds two weeks in numerous countries such as Austria (four), Bulgaria (three), Spain (five) and Finland (nine). Switzerland is following a trend rather than innovating in this area. More generally, this by itself will not change the picture on female diversity – there’s still more to do,’ adds Sergi.

Greener pastures

Although changes to paternity legislation are unlikely to directly shift female diversity numbers, plans to introduce gender quotas on boards of large companies have proven to be effective in other Nordic countries.

‘Lately, there has been some consideration on a political level around company law in Switzerland and the introduction of placing quotas to increase the number of women who sit on boards,’ says Bruelhart.

‘These legislative revisions are not happening tomorrow, rather, they are part of a wider company law reform package currently being discussed in Switzerland. I think this will be a very good initiative, as new laws will raise awareness and trigger structural changes that will allow women to be more present in business life. However, enabling more women to take up leadership positions at the board level and within the management ranks will take time.’

Yet discussions around the introduction of quotas have been indecisive.

‘Usually women who get to a certain level within their career do not want you to actually acknowledge that they arrived there because they are a woman. They want to be acknowledged for working hard and for being deserving of the position they have obtained,’ says Hamani.

Müller echoes this perspective, believing that women want to be recognised for their talents rather than their gender.

‘In my opinion, it is super important to have gender representation. But, at the end of the day, I believe that quotas don’t really help women. This is because women don’t want to be there because they are a woman. Women want to be there because they bring skills and value.’

Initially resistant to the idea of gender quotas, Coty’s Simonetta admits that the evidence supporting meaningful change brought on by gender quotas cannot be ignored.

‘I have mixed feelings about quotas – like everyone – because women who get promoted and get a seat on the board do not want to be there because they filled a quota,’ she says.

‘However, it has been proven that it is one of the best ways to make change. Nordic countries are a great example of this system working. I was against quotas for a long time. But there is evidence that the system is working, therefore it makes sense to consider implementing quotas.’

Glass ceilings are made to break

Switzerland remains one of the wealthiest countries in the world, however its conservative roots have made it slow to rectify gender-based disparities. If recent protests are any indication, more needs to be done to promote gender diversity across not only the legal profession, but across the board.

The lack of affordable childcare facilities supporting working women, coupled with the negative financial incentive for mothers to return to their careers after having kids, has limited choices for women in Switzerland. Yet, despite these barriers, women across business and the legal profession have managed to persevere.

‘When given the opportunity, I think it is important not to prejudge women – I usually ironically say that there is only one kind of man, but there are multiple kinds of women,’ Hamani says.

‘You have women who want to leave their careers because they want to take care of their kids. You have women who have kids and still want to evolve their careers. You have women who don’t want kids and they want to choose whatever suits them. There is no judgement to make, each of these women are right – so long as they have a choice.’

Of the two telecommunications operators in the United Arab Emirates, du (officially Emirates Integrated Telecommunications Company) is the youngest. A publicly listed company, du has a market capitalisation of US$7.5bn, revenues of US$3.4bn, over 2,000 employees and a customer base of nine million. In addition to the usual telecoms fare – both B2B and B2C communications services and broadcasting – it also offers a suite of peripheral services and technologies that encompass blockchain, internet of things, AI and the broad array of digital services required to meet the UAE’s smart city ambitions.

Anneliese Reinhold is general counsel and senior vice president of legal and regulatory affairs at du and, having been with the company since the beginning, has seen it grow – and had a hand in growing it – into the giant it is today.

‘I’ve been here since the beginning and set up the legal department from nothing,’ she says. ‘I basically had a blank sheet of paper and a desk when I started. I built the team up, and we built our profile as one of the leading teams in the region.’

Today, the legal department numbers 12, and a diverse 12 at that: it is comprised of nine different nationalities and over ten languages, 85% female (compared to the company average of 38%), and one disabled employee. But it wasn’t always so well developed, and the journey from the establishment of the company into the effective powerhouse it is now is an interesting one, and one that Reinhold has seen – from the driver’s seat – in its entirety.

Legal Leaders

The team’s status as an in-house leader in the region has long been cemented, having been recognised and awarded by multiple outlets, including the GC Powerlist. Consisting of 10 lawyers and two support staff, the team provides legal support to the entire business, and is responsible for a diverse portfolio and a high volume of work. In 2018, the team was instructed on 1580 new matters and projects, including 900 contracts, by a total of 327 internal business customers across 31 separate business units.

Serving a company as dynamic as du means that the team’s work goes from the purely legal through to any number of the business’s broader commercial projects, and anything in between.

For example, in 2018, as a part of the company’s ‘Customer First’ customer experience transformation programme, du became the first and only telco in the region to receive the Crystal Mark certification, a standard awarded for clarity and simplicity in the terms and conditions offered by du to its customers. The conditions themselves were written by legal, with the push towards applying for the Crystal Mark certification also driven by legal. Reinhold sees this as a clear demonstration of how a customer-focused in-house team can deliver direct benefits to its business’s customers.

‘If you can do things that hopefully alter the customer perception by validating that something that meets (or exceeds) international best practice, that’s important in this market,’ she explains. ‘Customers come from all over the place, bringing with them a wide variety of expectations, so you often anecdotally read in social media that the level of customer experience in the country generally (not just in telecoms) is not as good as it should be. The UAE Government is committed to changing these types of perceptions, and this is something du is keen to support.’

There are also a number of digital initiatives, which flow down from company-level priorities of efficiency and digitalisation. These range from process automation to replace manual data entry and methodologies, through to the implementation of a contract self-service tool for generating standard NDAs and the trial use of AI tools to capture contract metadata.

‘In common with many other legal departments around the world, the difficulty can be getting yourself onto the priority list to have access to these tools. There are so many other processes in the company that directly impact customers where the bang for the time spent by the robotic process automation team might be much bigger,’ she says.

‘But what I managed to convince our internal team about was that while we’re only a small team of 10 people, if we can save half a person’s time a month, that’s a massive benefit for us that can then benefit our 327 other internal customers.’

The Value Proposition

Legal’s approach to NDAs – often an unnecessary burden on resource-strapped teams around the world – is a good illustration of how a legal-backed initiative has been spun into – and demonstrated as – a valuable asset for the business.

Targeted at standard NDAs, Reinhold implemented a self-service tool for the business that would allow internal customers to have end-to-end control over the process for entering into standard NDAs. Last year, the tool generated 260 NDAs, each of which represents one item of work off the desk of the legal team and completed at a faster rate than would have otherwise been achievable.

For the more non-standard NDAs, Reinhold accepts these as an inevitability. But what she has done is outsource these to one of du’s panel law firms – something that, while admittedly requiring an initial leap of faith, she says has been worth doing.

‘It’s a bit scary, but we outsourced it to somebody who had been here on secondment, so we were comfortable that he understood what was required,’ she says.

‘We put parameters around it in terms of time spent, because we need to keep an eye on it budget-wise, as well as giving us the ability to assess whether a law firm is the right provider, or if we may wish to use alternative legal service providers going forward.’

Being able to streamline and automate a necessary but time-intensive task has had numerous knock-on benefits for the company. For one, the quicker turnaround for standard NDAs has encouraged the group’s commercial personnel to see that it is worth convincing clients to sign up to the standard terms, something that Reinhold has seen borne out in the split between standard and non-standard NDAs since the overhaul.

It’s also freed up time on the legal team itself. Whereas these would occupy between 30% and 40% of one team member’s time, they are now largely off the plate of the legal function, freeing members up to focus on more strategic projects for the team and wider business.

One project currently underway is the development of a new contract life cycle management system. While this is a company-wide project, it’s Reinhold who is the executive sponsor. Currently still in development, it is hoped that the project will result in a roll-out of an enhanced and comprehensive contract governance framework, with integrated analytics and reporting capabilities.

‘It will be end to end, from “I have an idea and I need a contract”, to the contract signing, to managing the contract in-life, to the end of the contract. The company will be able, for the first time, to look into that life cycle and see where something has gotten stuck,’ she says.

‘We’ve bought something which was basically out of the box, but needed to be customised, as every company has different workflows and processes. We are almost at the development stage now. The next stage after that is starting to do conference room trials where we actually start to see it in action.’

External Validation

Starting a legal team from a blank slate – especially in a business as simultaneously eclectic and regulated as du’s – was a challenge for Reinhold: one which required a concerted effort towards validation to ensure they stayed on the right track. More than just paying lip service, the legal team at du took a number of practical steps to that end.

‘At that stage, there was no in-house community, so it was important, I felt, to get some kind of external validation for how I set up the department,’ says Reinhold.

‘We organised ourselves and, since 2014, we have been accredited by the Law Society of England and Wales with their Lexcel legal practice management accreditation.’

The accreditation sets out rules and guidelines to help legal providers to raise their standards of service. Under Reinhold, du’s legal team became the first non-UK legal department to gain the accreditation.

‘It gives you a framework and a structure to manage the department. It’s really important, I think, for everyone to have clarity and consistency in the way things are done,’ she says.

As well as the Lexcel accreditation, Reinhold has been determined to keep her team’s mission front of mind for all of the 12 members. In her Dubai office hangs a poster setting out the team’s strategy map, vision, mission and values.

‘The company uses the Harvard Balanced Scorecard strategic planning methodology, and I thought, “Let’s try this for ourselves and give our department focus”,’ she explains.

‘That, plus the Lexcel accreditation, has really helped us, and everything positive that we have achieved in terms of awards and recognition came after we made those changes. I’m a great believer in applying formal strategic planning methodology to the in-house legal team.’

In addition to helping maintain focus when developing the legal team into what it is today, Reinhold says that these formal initiatives have had positive ripple effects throughout the department and business.

‘It really helps with engagement and has assisted massively with internal customer satisfaction as well. It’s had a lot of positive ripple effects, in particular the performance of the team and morale, because people need to understand why we are here and what we are trying to achieve. Also the strategy process: the whole point of it is to force us to rationalise strategic projects during the year,’ she explains.

‘Otherwise, you are going to find, as our company did, that you are running around chasing all these things and you’re not actually able to be satisfied that you’ve got any of them finished – or, if you have got them finished, that they were finished in a quality way.’

The retention point is one that Reinhold reiterates can be a struggle, as it can in any in-house team. This is even more of a pressing issue given that, despite du’s size and national importance, it is operating in a market with a typically transient workforce, isn’t a multinational corporation and it has a flat organisational structure, which means it can be a struggle to offer employees places to go – be that geographically on a secondment or organisationally by way of advancement. Addressing that, Reinhold sees it as vitally important that the entire legal team is involved in these higher-level, strategic corporate projects, beyond the day-to-day legal work.

‘I hope that the strategic initiatives that the team members do under our strategic planning process give people on the team something more meaty than the routine operational work, so that they are still able to feel a sense of career development and growth,’ she explains.

As one of two telecommunications companies in Dubai, du falls under the ambit of the Telecommunications Regulatory Authority (TRA). The Authority’s stated vision is to ensure that the UAE is an international leader in ICT, with its regulatory activities undertaken in line with that vision and strategic, organisational goals that flow down from it – goals like enhancing the competitiveness and effective sustainability of the sector, developing the quality of ICT services provided in the UAE to ensure that the country remains a global leader in the space, and taking a leadership role in the promotion of smart technological infrastructure in the UAE.

The state of telecommunications in the UAE is already positive, with one of the highest rates of telecoms penetration in the world: fibre fixed networks reach more than 94% of UAE households, mobile penetration is at more than 200% and 4G LTE mobile indoor coverage reaches 95% of the population. Earlier this year the UAE became only the fourth country in the world to launch 5G mobile services, while the du mobile network itself ranks in the top 20 in the world according to benchmarking done by P3, an internationally-recognised network tester and certifier.

In-house in Dubai

Being with du from the beginning has also meant that Reinhold has seen the in-house community in the UAE grow from small beginnings to what is now a thriving community. With Reinhold also serving as Chairman of the global board of directors of the Association of Corporate Counsel (ACC), her perspective on the development of the UAE’s in-house community holds weight in a global context.

‘When I arrived in the region, there was a more “traditional” view of in-house lawyers, and there weren’t very many of them,’ she says.

‘Now, there are very many more, and I think the mindset has moved from this traditional modus operandi to what I would call more progressive and in-line with international best practice.’

A manifestation – and precursor – of this is ACC’s ‘Seat at the Table’ initiative, which aims to encourage business leaders to ensure that they are involving their general counsel at the executive decision-making level, to get the benefit of their independent and diverse views, particularly regarding legal cornerstones such as corporate ethics and culture, risk management, compliance and governance.

‘It’s very relevant to this region, because the in-house function is still developing here, so it’s really important that things like the ACC’s ‘Seat’ campaigns get traction here, as well as globally. I’m a strong supporter of the Seat at the Table initiative, because I think that lawyers have to ensure that they don’t get sidelined. Good corporate governance requires genuine diversity of thought at the highest levels of organisations. A key component of this is ensuring genuine diversity in functional representation. Emerging agendas like the Business Roundtable’s recently announced shift to a ‘stakeholder value’ focus make securing this genuine diversity of thought even more critical – it’s a way of ensuring that these new approaches actually deliver tangible results.’

Reinhold circles this discussion around the in-house team not getting sidelined back to her own team’s work at du, a big focus of which is on showing value to its internal stakeholders.

‘You really need to be more on the front foot in order to demonstrate your value. That’s why doing things like the Crystal Mark certification is important, because you have to be able to show that you can do things to move the needle for customers and the business directly.’

Global commerce leader, eBay Inc. includes our Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world. We claim that if there is anything you want, you can buy it on eBay. I’m not sure if that’s always true, but with approximately 1.4 billion live listings, you should be able to find what you are looking for!

The eBay website is what people are most familiar with and boasts over 180 million active buyers. It is worth noting that we are providing the platform for sellers and buyers to connect and that purchases happen between a buyer and a seller. From a legal standpoint, this distinction is important in many ways. Most notably, the underlying legal regime in Europe is very specific when it comes to the liability of online providers for the content they host.

Over the past two years, eBay’s Global Markets legal team has heavily worked on a major internal restructuring of eBay’s legal entity setup for more effective corporate governance and to better align it with the management structure. We moved millions of international customers to different contracting entities by amending our site user agreements, privacy notices and related policies. Furthermore, we transferred thousands of vendor agreements to other subsidiaries. This multi-year project involved close coordination with numerous cross functional teams and reinforced legal’s role as a business enabler. The Markets legal team has also advised on numerous projects related to artificial intelligence and structured data on top of the more regular commercial and compliance work across the globe. Another highlight, and reflecting our focus on operational excellence, was the introduction of an improved contract management software for the benefit of all businesses.

PayPal was part of the eBay family up until 2015. They are now an independent publicly listed company. But up until then, PayPal was not only part of eBay, it was the payment method of choice on the site. Now that eBay winds down its operating agreements with PayPal, it has publicly announced that it is working on Managed Payments, which is already being trialed in the United States and Germany and which offers buyers more ways to pay (such as credit and debit cards, Apple Pay, Google Pay, PayPal). eBay will now manage the end-to-end payments experience on the eBay platform. Launching this new payment method in Europe has kept eBay’s new Payments legal team incredibly busy and culminated in clearing all required regulatory approvals.

In line with our commitment to protecting the privacy and data of users, eBay’s Privacy Team also made enhancements to its processes and products to help support the eBay’s compliance with the GDPR.

For many lawyers, part of the draw to move in-house is the opportunity to play a more direct role in the business, as opposed to offering purely advisory services from the outside looking in. It’s also the chance to develop their commercial acumen beyond the level a career in private practice would allow.

That allure is as potent as it’s ever been, as the profile of the in-house team continues to grow beyond the realm of traditional legal advisory, pulled ever closer to the commercial heart of the organisation. The skillset that this is cultivating within the in-house team is undoubtedly making the general counsel a better adviser, and it has the happy side-effect of preparing lawyers for top-level, purely business roles – and, as a result, the ceiling offered to lawyers looking to move in-house is as high as it has ever been.

Barclays’ Amol Prabhu is an exciting example of this rising ceiling. Belonging to an exclusive but slowly growing class of business people who transitioned from in-house counsel to the C-suite, Prabhu has spent 15 years at Barclays, working in Dubai, Hong Kong, London and now Johannesburg. He was most recently the head of emerging markets legal for EMEA, before accepting the opportunity to serve as Barclays’ co-head: Africa and the chief representative officer: South Africa.

Chief Representative Officer

Trading one eclectic job description for an even broader one, Prabhu assumed the role of chief representative officer and continent head for Africa in 2018.

While there are legal elements to his current purview – for example, there is a regulatory component together with the same legal considerations with which all senior business people have to grapple – it is primarily a commercial position, one that Prabhu explains has three core components:

‘The first part relates to front-line origination. We have a developed investment banking business that has advised South African and African clients for more than a decade. The corporate finance products we offer are focused on: international M&A, equity and debt capital markets, and leveraged finance. The goal is to continue to develop and grow that business, providing African clients with global solutions and global clients access to the African continent.’

‘The second part is more of a chief operating officer role: establishing the office here in South Africa from scratch – which should be completed by the end of the year – and ensuring that office is fully operational and regulatory compliant.’

‘The third part is management and oversight across all of our Barclays businesses on the continent. While our investment banking franchise is well known, we provide Corporate Banking offshore solutions to clients, as well as an offshore Private Banking proposition. These businesses while related, are hugely different in the products they offer, their operating models and, most importantly, the clients they support: the spectrum is broad, from advising a sovereign at one end through the relevant corporate and financial institutions, all the way to individuals. With that breadth brings a whole range of complex commercial, legal, compliance and reputational issues that you have to manage.’

It’s this last component that largely precipitated Prabhu’s physical relocation to South Africa. It’s Prabhu’s name on the regulators’ ledger, which means he is the first point of contact for all things Barclays in South Africa and, if anything goes wrong, it is Prabhu that the regulators go to first – making someone with the requisite legal knowhow and confidence an ideal candidate to take a role that traditionally may not have been taken up by a lawyer.

Selling Down to Scale Up

The role was born from necessity, following a period of change in the structure of Barclays’ presence in Africa. In 2016, Barclays sold down its 62.3% stake in Absa (it still retains 14.9%), a local bank and Barclays’ defacto Africa entity for regulatory reasons. The sale required an examination of Barclays’ offering in the region and an assessment of what was required of Barclays in order to make the post-Absa era work, something that Prabhu involved himself in from his seat in London as head of emerging markets legal.

‘While I didn’t work on the actual separation between the two banks, I focused on the go-forward model. My initial work considered: “What does it mean for Barclays in Africa with respect to investment banking?” – because that is where I sat – but it rapidly transpired into asking similar questions of Corporate Banking and Private Banking,’ explains Prabhu.

Amol Prabhu, Co-head: Africa and chief representative officer: South Africa, Barclays

‘When you’re speaking with senior management, they want a composite view of what we’re doing for the African franchise across all businesses and how they interrelated, and so I found very quickly that I was working with all the senior executives across the different businesses in order to be able to work through and determine what that would look like. In parallel, I was leading the regulatory dialogue in South Africa and also with the UK FCA and PRA to say, “This is what we are thinking, we want to proactively be supporting our clients when it comes to Africa, what do you think, does that work?”’

‘With South Africa, it became very clear that we needed to establish a representative office, with an “on the ground” team if we were going to continue to do business there going forward.’

Prabhu’s whole career being focused on emerging markets, his coverage of Africa for over a decade and his deep knowledge of the numerous Barclays’ businesses made him the ideal candidate to represent Barclays in South Africa. In fact, Prabhu was so integral to the whole process he ended up writing the role profile for the job that he would eventually end up taking himself.

‘I wrote the role profile, not with the intention of taking the job myself,’ he explains. ‘I’d like to say I was the natural choice, but the reason my name came up was because the role was so expansive: it wasn’t just a siloed role of “We want you to do X,” it was the requirement of having management and oversight across all of the different businesses across multiple countries, dealing with whatever came through the door and also having that legal/regulatory expertise to be able to interface with the regulators.’

Preparation

A sample of the most senior executives in business will show that there is no one true path toward progressing to the top. To the extent that generalisations can be made, it is often financial or purely commercial professionals filling the C-suite. To see a legal professional step out of the legal team and right into a commercial role is not as common. Given the diverse (and increasingly commercially driven) portfolio given to in-house counsel and the skills already required of that role, this should not be surprising.

According to Prabhu, a life in law at Barclays prepared him to move upwards and outwards from the legal role, in very specific ways.

‘One is the ability to absorb and critically analyse large amounts of information, from numerous viewpoints, weigh it up and make a decision. That’s essential. Also, being comfortable with uncertainty – it’s not like you always have all the facts to hand. But you have to use your judgement and be prepared to take a decision which you are accountable for,” he says.

‘Inherent to that is an appropriate risk radar. I think, particularly since the financial crisis, the value that is attributed to individuals – particularly in the C-suite – that have a good sense of risk, control and governance, as well as being good business leaders, has increased significantly.’

View From the Top

Going from the adviser to the advised is another source of value for Prabhu, giving him the advantage of yet another lens through which to view legal advice.

‘It has really brought into sharp focus what quality legal advice actually looks like, and what a quality offering from law firms is. To my mind, there are simply three things:

‘Number one is knowledge. Technical ability is a given – if you don’t have the technical ability, you’re not even at the table. What I mean by knowledge is: do you really know your client? Do you know how they work, do you know their structure, and equally importantly, how much effort have you taken to understand the ultimate client (the actual client of Barclays) and the jurisdictions that they operate in? Their sector? Their position? The real law firm quality differentiator are the firms that have taken that extra step, so they can give you advice with the context of the ultimate client in mind. Speaking bluntly, there are around 20 international law firms in London that claim they are very Africa focused. Some of them need to realise that creating an internal Africa group and a nice glossy brochure doesn’t get you there and you get found out very quickly, because clients are smart.’

‘Number two is commercial. Yes, you’re looking for legal interpretation, but you’re also very much looking for guidance. In emerging markets, often the law is unclear and, sometimes there is no law on a particular issue, so you need lawyers who can handle that and provide you with coherent, pragmatic advice balancing not just the legal but also the regulatory, reputational and other issues. There’s not necessarily a right decision, but there’s a better decision that you can make.’

‘Number three is likeability. We spend hours and hours working on transactions; days and days on the road. Do you actually like the people that you’re working with? Irrespective of how good the lawyer is, if you don’t want to spend a lot of time with them or want to put them in front of your client, you’re not going to hire them.’

‘I’ll give you an anecdote. I call it the Euro Disney Test. We were in Morocco, had pitched for a deal and three of us were flying back to London the next day. The 2010 ash cloud diverted us to Paris. We landed at Charles De Gaulle, and I contacted my PA who said that the only way back was a Eurostar leaving at 11pm from Euro Disney which she had booked us on. So what do we do – we spend the whole day at Euro Disney. So my question when I think of using a law firm partner is: would you be up for the Magic Mountain rollercoaster or wouldn’t you? Because people who enjoy working together work better together. When you hit tough situations in a transaction, which you inevitably will, there is more of an impetus to get a better resolution. So it does have a meaningful impact, not just on the quality and experience of doing the deal, but the quality of the outcome.’

Laying the Path

Having run the gamut of vantage points within business, from the purely legal to the purely commercial, Prabhu has a range of experience rarely seen, even on the top rungs of the ladder. As such, he has a lot to say to lawyers at the beginning of their careers.

‘First of all, take time – take real time – to understand yourself. What kind of lawyer are you? Are you more of a private practice lawyer? Do you like that environment or are you more suited to in-house? You’ve got to understand yourself, understand what you like, what drives you – do you like variety or do you like to specialise? Do you like the commercial aspects or do you not? It just depends on who you are as a particular individual. I don’t think young lawyers take enough time to think about this. And it changes during your career, so these are questions that you have to ask yourself periodically and give yourself time to think about. And you have to be honest with yourself: what makes you happy?’ he says.

‘Second is work hard – there are no shortcuts here – but, importantly, you’ve got also to work smart. You’ve got to think to yourself when you’re working – what am I learning from this? How is it improving me as a person? What new skills am I deriving? How is it getting me to move forward in relation to the goal that I’m trying to achieve? That’s why the first point is important. You have to know yourself in order to know what goal you want to achieve going forward, and then you need to go on that journey to prepare yourself.’

‘The third, which rightly is getting increasing airtime now, is mental and physical health. Make no mistake – this job is tough. You have to work out what keeps you mentally strong and physically fit. Mentally, for me, it’s spending time with the family. When I get home my two-year-old son is there to greet me and all he wants to do is play. I find it really allows me to switch off, and makes me better at my job when I switch back on. Physically it’s the gym – I find it a great stress buster. For a junior (and senior!) lawyer, you really have to think what works for you, what helps you, and make sure you do it. Irrespective of how busy your life gets – and it will get very busy – make sure you make the time.’

The last piece of advice is something that Prabhu insists upon – securing quality mentors: ‘Seek out, work with, and learn from, excellent people who will guide you. You cannot make this journey alone,’ he says. ‘There are many people who have been/are instrumental in my career: two in particular are Simon Croxford, current GC at UBS who was my first supervisor at Linklaters and then at Barclays for nearly a decade, and one of my current bosses, Karen Frank, the CEO of Barclays Private Bank.

Things to Come

Does Prabhu see career progressions like his own becoming more common among in-house lawyers? Not necessarily. To him, it all comes down to two things: the individual and the organisation.

‘I think it is a very individual question. Throughout my career, I’ve very much enjoyed the commercial side of the business. So for me, making that progression, it was one I had thought about very carefully, but it wasn’t a hard decision for me. Again, it’s all about knowing and being honest with yourself. It is also important to make this transition in an organisation that supports you and knows the value you bring to the organisation.

Some individuals enjoy legal and the general counsel role, and don’t want to move across to a commercial role,’ he says. ‘But the question I would ask general counsel is, “How legal really is your role?” I know some GCs who have more non-lawyers reporting to them than lawyers. When they are in the boardroom, is the culture within that business that they only comment on legal issues, or are they a stakeholder at the table that inputs on all issues and has (and is expected to have) a view on business and commercial issues? I wouldn’t get hung up on title – I would dig a bit deeper. Yes, there is a place for advising on legal legal issues, but you always have to advise with understanding of the wider context. And I think when you get to that level as a general counsel, you have to view yourself – and hopefully the business views you – as a wider culture carrier and senior leader, as opposed to just the general counsel.’

A recurring theme in Prabhu’s career has been both his curiosity – a willingness to ask how things work, or why things are the way they are – and his confidence to get involved in things other lawyers would have shied away from.

It is this curiosity and confidence that guided Prabhu up the ladder at Barclays, and positioned him as the lead candidate for his current role. Now the question remains: where will that curiosity and confidence take him next?

In an exclusive extract from her new book You Didn’t Mention The Piranhas, Nelson Smith writes candidly about how it feels to be in the middle of a PR crisis:

In the second week of the crisis, the snow came. It had toyed with us for several days, threatening a festive dusting, but then changed tack and engulfed the country in a thick white blanket, mocking the valiant efforts to get trucks loaded and onto the roads by rendering many of them impassable. I needed to get to Rugby, but living at the bottom of a hill on a country lane with a rear-wheel drive car, I had no hope.

Wrapped up at home in comfy casuals, cut off from the world, for twenty-four hours I joined meetings and discussions with the team ensconced in Rugby by phone and by Skype. Conference calls served as a passable Plan B, but with many more people – external consultants and advisors and DHL and QSL employees – joining the calls than I’d met, attributing comments to people and parties was near impossible. A message came through from a colleague: if I could get to an open road, a four-wheel-drive taxi would be making its way towards me to take me up to Rugby.

The distribution centre had developed a reputation akin to the Hotel California: people arriving there for a meeting would find themselves stuffed into safety shoes and heavyweight jackets hurriedly scrambled from the Screwfix hardware store across the road, re-basing themselves in Rugby for days or weeks while they supported the recovery efforts in every which way they could. I was heading back up there for a meeting, but, with the added complication of the snow falling thick and fast, I anticipated I mightn’t be back too soon. Grabbing a bag, I filled it with clothes that would win me no awards for style or fashion, but would be entirely practical for several days snowed into a distribution depot in Rugby. If setting off on foot through a blizzard felt like madness, crawling along in the cocoon of the car at 20mph on the motorway felt even more ill-judged. But the car journey felt like a refuge from what would undoubtedly await. Closer to Rugby, the blizzard abated; the snow thinned. With the sun out, the memory of the Narnian winter in Surrey felt like a lie.

The key questions being assessed were: what was the root cause of the distribution failure? Could it be fixed, so that the service that the KFC system had been promised could be realised? And if so, how? And where should the mounting losses lie? It had been important to ensure from the outset that the KFC parent company in the US was kept well aware of the situation in the UK. A difficult conversation to initiate, perhaps, but it would have been far worse if their first awareness of the crisis had been via a comment on Twitter or in a newspaper article, of which there were many. It might not be the case with all multinational organisations, but, with Yum!, it felt very much like a pool of protective older siblings across the pond, ready to jump in and do whatever they could to support, guide and encourage. Messages arrived from the global leadership team: ‘We’re all thinking of you and cheering you on’, and ‘Let me know if there’s anything at all that we can do for you and the team. Even a friendly voice or ear to listen – anything at all we’ll do. Take care. You’ve got this!’ As we poured yet another coffee at midnight to eke out the second wind from hours ago just that little bit further, the messages truly helped. And our daily emails and calls back to the global leadership team ensured that there were no sudden leaps in knowledge, with the press or social media leading the charge and leaving them lagging behind. Despite our best efforts, though, a call or an email could only go so far to convey the slightly hysterical #ChickenCrisis fever that had enthralled much of the UK, and that had occupied every waking moment of the KFC teams.

And so they came. Organically, each person took the decision to come to support the team in Rugby and to be on hand to see the issues with their own eyes, and to discuss, eyeballing one another across the table, and battle through the issues and the solutions.

The airspace above London thrummed with the incoming flights bearing reinforcements: a tenured supply chain and distribution expert from within the Australian KFC business, the global CEO, CFO and general counsel of the brand, and further leaders from the global KFC and Yum! boards arriving from Louisville Kentucky, Australia and Europe, contributing their own commercial and legal savvy and negotiation skills. As the immediate operational and commercial challenges and the longer term picture were being scrutinised by us all, with each new arrival the freshly assembled Swat Team felt more complete (although the ‘Special Weapons And Tactics’ deployed were less munitions and military plans, and more Excel spreadsheets, diplomatic negotiations and legal, commercial and operational analysis).

Surfacing for air

After existing in a central London hotel with the core negotiating team for four days and nights, I realised that (i) I had not seen daylight without the protective barrier of a window pane for some time, and (ii) I had run out of clean clothes. It was 8.15pm. As some of the team headed down to the hotel restaurant for dinner and an escape from the now too familiar four walls of the board room, I decided instead to make a break for it, and go shopping. The very idea that I could simply walk out of the hotel and do something as ridiculously ordinary as going shopping took hold, and the excitement I felt as I ran (yes, ran) through the front door and into a waiting taxi is hard to put into words. A few minutes later, I was walking down Oxford Street, breathing in the clear, dark night and relishing the almost forgotten experience of being cold. Most of the shops were closing for the night, but the bright store front of M&S beckoned me in with a whispered promise of fresh underwear and some neutral basics.

I had lent my last clean top to our external lawyer, so both she and I were now in need of supplies. Plucking a basket from a stack by the entrance, I chose underwear and toiletries for both of us, and tried hard to select tops that were in the right sizes and which suited both the fifth-day-in-a-row-in a-board-room-with-the-same-colleagues and the about-to hold-a-conference-with-over-thirty-franchisees occasions. I struggled. I was sleep-deprived and found it hard to switch from a contract negotiation and drafting mind-set to an outfit selection one. As 9pm approached, the lights began to snap off, with the clear threat that the shop had every intention of closing as soon as the last few stragglers had left. A loudspeaker abruptly reinforced this warning. I raced to the tills.

Hauling my basket onto the counter and tipping the contents out in a heap, I realised that I had forgotten to find a new deodorant for our external lawyer, as requested, so I jogged back to the cosmetics section while the cluster of M&S employees at the counter began to ring up my selection. ‘Sorry!’ I gasped once I’d made it back with a floral-scented roll-on. ‘I’ve been panic-shopping!’

The lady on the till laughed, and asked how on earth a person could find themselves panic-buying underwear, tops and floral-scented deodorant on a Thursday night. Goodness, how much detail to go into? I’d been in a meeting, I told her, which lasted four days longer than planned, and now I had run out of clothes. By now, she and her colleagues were finding the situation pretty hilarious. Who did I work for to have meetings like this? I was alone on my side of the counter by now, acres of darkened shop floor behind me, and five curious faces opposite, partly wondering what I was talking about, and partly just wanting me to get a move on so that they could close up and go home. KFC, I told them.

Well! The level of detail that this group knew about KFC’s current predicament was astonishing. While I’d been hidden away in the stagnating air of a meeting room, allowing the distribution issues to occupy my every conscious (and the occasional unconscious) thought, the world outside had been busy absorbing all of the emerging details and forming their own opinions on the situation. Discussions and negotiations that had once been sensitive and confidential were now fair game.

‘Oh, I bet you wish you’d stayed with Bidvest now!’ she told me, while two more M&S employees debated the wisdom in using a sole distribution centre in the ‘logistics golden triangle’ rather than using several spread across the country. With their wishes of luck and strength, and pleas for the KFC in Addiscombe to reopen soon, I gathered up my bag and stepped back out into Oxford Street. This was the new normal, and the only way was onwards.

As the last day of week two of the crisis merged into the first day of week three, the Swat Team had decamped to the board room of the London hotel. With all of the key decisionmakers for KFC in the room, we were intent upon getting a complete solution nailed down within a few short days. The mood was collaborative and positive, but desperately intense. Every contribution was listened to and evaluated, but there was no time for meandering debate. Where, ordinarily, a theoretical idea could be discussed and then explored in more detail offline, with a conclusion settled upon in due course, here, the need for certainty and action was immediate.

I sat at the long board table, and my mind wandered from the meeting to the crazy two weeks that had just passed. The urgent decision-making, the conferences spent standing in front of dozens of concerned and occasionally angry franchisees as they shot questions at me about what was happening to their businesses, and all that journeying back and forth to Rugby… Looking around the room at faces, once so familiar to me, each suddenly seemed distorted and somehow wrong. And their voices: once clear and definite, now blurred into indeterminable sound. I felt utterly confused. I could see mouths moving, heads nodding, but could make no sense of the words floating like helium balloons around the room.

Chris, sitting beside me, nudged my elbow, looking at me quizzically. ‘You okay?’ His face was obscured with pricks of bright light, and I couldn’t draw out the words needed to reply to him, to say that I wasn’t sure that I was okay after all. I felt scared. I was entirely out of my depth. How could I possibly be of any use to the team if I didn’t understand anything that they were saying? What if they realised that I was now a dead weight, and asked me politely just to go? Aware that I hadn’t been able to utter a word for some minutes, I shifted in my chair uncomfortably, lost my balance, and reached out to the table edge for support. My fingers, gripping it, were numb. So too, I realised, was my nose, which tingled as though I had walked into a hot room after spending too long outside on a frosty night. The voices in the room continued. Confused, I realised that some were directed at me, but I had no idea at all what they were saying as one word flowed continuously into the next and the next and the next, leaving me no time to decipher what each one meant. I felt like I was drowning, my grasp on the present now entirely released as I fell deeper and deeper.

My boss stood at the other end of the table, brow deeply furrowed as he looked at me, his mouth moving and his words merging with the others in the room. In a few short paces he was standing next to my chair, pulling me into a hug, as I burst into tears. I have no recollection of what he said, but I can still feel the enormous relief of finally being thrown a lifeline: You’re not okay, and I can see that, and I can help.

‘Sarah needs to sleep! Is she checked in?’ said an American voice.

‘No: she came straight here. Where’s her bag?’

‘Here! I’ve checked in already. Take my room key. Someone needs to help her upstairs.’

Someone comforting, and help to my feet. More words. More movement. And I was out in the corridor, Paula’s arm around me as I walked blindly, crying silently. A lift. A room. A bed. Paula kindly ordering me to lie down as she fetched a juice and some water from the minibar. And then I was alone, and the room was dark and quiet. And then nothing.

You might think that, after a certain number of things feel completely surreal, you’d simply accept that reality has shifted and everything experienced is, in fact, entirely normal. Lying in the global CEO’s bed, recalling being led, crying, out of a room full of some of the company’s most senior leaders, is a sobering experience. I had no point of reference on which to anchor this. No similar situation that I could draw upon to remind myself that this was all par for the course, and many before me had done just the same.

Had anyone else ever done this? More to the point, had anyone done this and survived, their career intact? And what next?

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