Turning Japanese: Freshfields and A&O act as Asahi makes €7.3bn play for five AB InBev beer brands

Freshfields Bruckhaus Deringer, Allen & Overy (A&O) and Hogan Lovells have all advised as Asahi Group Holdings buys a group of eastern European beer brands from Anheuser-Busch InBev (AB InBev) for €7.3bn.

Japanese beer giant Asahi won a bidding process which included five potential buyers. Swiss investment firm Jacobs Holdings, Czech investment firm PPF, Bain Capital and Advent International were also vying for the brands.

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