Protecting the brand: British American Tobacco instructs Herbert Smith Freehills for plain packaging challenge Legal Business18 March 2015 British American Tobacco (BAT) has gifted Herbert Smith Freehills (HSF) with a major disputes mandate, and instructed the firm as the tobacco giant challenges the UK government’s plans to bring in plain cigarette packaging.Your limit of 1 article in 30 days is up. Please login for full access or subscribe. Corporate users - click here for simple access (no password needed). For more information, please contact [email protected] Related ContentMore in this categoryPower hungry: how big tech’s demands are supercharging the energy marketRevolving Doors: A&O Shearman builds in Riyadh as Kirkland, Paul Hastings, and more make flurry of City hiresThirty firms win roles in revamped £820m government legal panel – with three new appointmentsRevolving doors: Simpson Thacher, Latham, Sidley lead New Year London movesFive partners vie to succeed Hoyland as Simmons managing partner‘Seize every opportunity’ – Paul Hastings partner Reena Gogna on City law, Suits and poetryFormer Freshfields senior partner among recipients in New Year Honours ListKramer Levin’s Paris office joins Morgan Lewis amid HSF merger dealHogan Lovells joins top firms in £3.6bn Royal Mail takeover as UK govt approves bid