At one point in our Regional Insight report – a major collaboration with our colleagues at The Legal 500 included with this issue of Legal Business – one GC based in the North West discusses a recent pitch in which a City law firm came out best on price against regional rivals. Surprising as it may seem, it is reflective of a dynamic that has seen London advisers focus on handling work from UK regions after realising that simply aspiring to be a City leader is a road to nowhere for many firms.
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