
Social diversity
‘Forgive my ignorance, can you tell me what you mean by PRIME? What is it exactly?’ asks one partner at a top-25 UK law firm, a partner charged with responsibility for overseeing apprenticeships at a firm with membership to that same cross-industry group.
Seven years ago, such bewilderment would have been hard to imagine. After launching in 2011, as a cross-profession social inclusion initiative with unprecedented levels of sign-up, PRIME was hailed as a breakthrough for a profession with a woeful record on social mobility.