Brand management
The demand for brand management advice for corporates has grown into a lucrative field of legal advisory work in recent years
Specialist lawyers, covering areas such as trade mark protection and enforcement as well as advertising and marketing, have had a role to play in shaping the success of some of the biggest global consumer brands.
And the benefits of using external advisers to help protect is plain to see, considering the huge amounts of money that can be made from cornering a market on a product.
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