Data protection, reputation management and fintech
The older cohort of Gen-Z – those born roughly from 1997 to 2012 – is now coming of age. Accounting for over 40% of consumers worldwide, Gen-Z are an increasingly financially autonomous demographic, with significant cultural and spending power that is only predicted to grow.
Eschewing traditional media consumption for influencers and algorithmically generated content, this generation of digital natives and their heightened expectations of the corporate world pose a number of unique challenges for brands and how they interact with consumers, other brands, and wider global issues.
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