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Sponsored briefing: Legal SEO explained – SEO and digital marketing for solicitors

A lot of solicitors assume that their reputation is enough to continue generating a stream of clients. The fact is, the industry has become more competitive than ever before and the best way to compete is by actively engaging in various forms of marketing, including online marketing. Online marketing specifically can be very beneficial to lawyers who are looking to attract new clients. Below, we will be going over some of the top online marketing ideas for lawyers.

Top online marketing ideas

1. Search engine optimisation (SEO)

One of the best strategies that you can invest in as a law firm would have to be SEO. SEO is such a good strategy for those that want to get more clients because an increasing number of people do their searching online. If someone wants to find a lawyer, most look to their favourite search engine in order to find the results that they are looking for. Because of this, if you are not currently ranking high enough for respective keywords and key phrases within your local market, you are bound to lose out to your competition. Ideally, you want to hire a professional SEO company or professional online marketing company to ensure that the right strategies are put into place to generate the best results out of your SEO efforts.

2. Create valuable content

One of the best ways to market a law firm in today’s competitive landscape is through content creation. You want to look for ways to create and share valuable content that will drive prospective clients to your website. Providing value with your content is absolutely key if you want to bring more clients through your door. Not only will it drive your website up the search-engine rankings, but it will help to position your firm as an authority in the marketplace, which will only boost the trust factor that you have with prospective clients. By creating highly valuable content, it will give you plenty of things to share on social media to drive more traffic to your website.

3. Focus on reputation management

When you are looking to improve your ability to attract clients, one of the top things that you want to focus on is reputation management. Maintaining your online reputation is key when it comes to generating trust and clients online. Many people look for online reviews when they are trying to identify the right lawyer to seek assistance from. Because of this, you want to ensure that you are actively engaged with reputation management and that you are reaching out to past clients in order to maximise reviews on various review platforms. This is only going to improve your image across the board and help you generate more interest in your law firm as a result.

4. Be willing to invest in pay-per-click advertising

Nothing is going to bring you quicker results than pay-per-click advertising. By investing in this type of advertising for your law firm, you will be able to generate results much quicker than what you would be able to get with SEO. You will have the ability to ultra-target prospective clients that search for specific queries in order to gain a better chance of attracting them to your website. Each time someone clicks on one of your ads, you will pay an agreed-upon amount for the click. Therefore, as long as you have a high-converting website, you will be able to create a very profitable lead-generation system with it.

5. Use videos to build trust

When you are looking to sell yourself as a lawyer online, you want to really look to engage with your prospective clients and work to build as much trust as possible. By working towards building trust, you can improve your chances of converting a prospective client into an actual client for your firm. You can do this by creating personal videos showing yourself and other lawyers at your firm to improve your trust with your audience. Video is much more engaging than other mediums, and will allow you to create content that you can post and share on different social media platforms to build increased trust in your firm.

Overall, there is plenty that can be done to improve your online marketing efforts and to generate more leads. By following the tips above and implementing the various strategies, you should be able to maximise your ability to generate more leads and convert them into clients.

NI SEO’s legal marketing service is one of the UK’s foremost online marketing services for the legal profession, and it is ready and willing to help with any online marketing queries that you may have for your law firm. Simply visit the website at