Legal Business

Wales: Back to basics

With a far higher percentage of public sector respondents and a high proportion of SME businesses, Wales has unique legal requirements.

Client Survey Analysis

Thirty one percent of Welsh respondents to our survey are from the public sector, compared to a UK regional average of only 6%. The survey responses also underline the continued prominence of financial services in Wales, with 15% of survey participants operating in this sector. This is in line with a UK regional average of 14%.

The continued influence of the public sector in Wales has had a direct effect on the ability of the private sector to expand and develop. ‘There’s more resistance within the public sector, including local authorities, to outsourcing services to the private sector any more than is absolutely necessary. This is very much in contrast to the local authorities in England,’ comments Robert Cherry, a partner at Cardiff firm Blake Morgan. ‘This acts as a brake on private sector businesses.’

Regulatory and compliance burden

Like the rest of the UK regions, Welsh respondents’ primary legal concerns centre on the intensifying regulatory landscape and employment law issues. But beyond this they are especially anxious about internal and external compliance. Sixty two percent of these respondents identified internal and external compliance as their main worry, compared to a UK regional average of 45%. This is explained by the ubiquity of smaller businesses in Wales that are disproportionately affected by compliance: without the internal resources and expertise to address the mounting burden, many businesses are struggling. They have more difficulty in cost-effectively dealing with the regulatory requirements than larger businesses do.

Survey participants identify managing the in-house legal team and internal client demands as the areas where they would most benefit from more information, training or practical advice. Managing internal client demands is a higher priority for respondents (44%) in Wales than in other UK regions (34%). Again, as Wales has a greater prevalence of smaller companies, their reliance on external legal counsel is more profound. Half of respondents seek regular advice. Yet this is not solely the concern of small businesses. Julia Rose, head of UK corporate law at Airbus Defence and Space, which was formed through a tripartite merger this summer, comments: ‘What I’m focused on now for my legal team is that we continue to contribute value to the business. So we need to make sure we learn about the different business lines within the new organisation, and that we continue to be as cost-effective and innovative in the way that we provide our services to the internal clients as possible.’

Choosing counsel

Welsh survey participants select their legal advisers based on personal recommendation more than any other UK region. Sixty nine percent of respondents in Wales identify personal recommendations as a key criteria for selecting external counsel, against an average of 55% across the UK as a whole. The results here are likely to be swayed by the fact that the professional services community is concentrated largely around Cardiff. ‘It is not like in other regions where advisers are spread across different locations and centres and so it’s more difficult to pick out names and form relationships across the whole region,’ Cherry comments.

Like other UK regions, Welsh respondents (77%) use external legal counsel chiefly for employment and HR matters but this figure is also substantially higher than the UK regional average (56%). ‘With this preponderance of smaller businesses, many would rather engage ad hoc external advice when they need it, rather than have a full-time in-house resource,’ Cherry comments. Even so, larger operations also use external counsel for employment/HR and other specific matters, as Rose observes: ‘We do tend to keep all general commercial work in-house and general corporate and company secretarial work and general dispute management. But we tend to outsource legal employment matters, large litigation matters and mergers and acquisitions.’

Welsh respondents put more emphasis on personal/partner relationships than in other UK regions. The average score for survey participants in Wales is 8.77/10, compared to a UK regional average of 8.38/10. Indeed small business respondents gave this question a high score of 9/10 compared to a UK regional average of 8.62/10.

Interestingly, Welsh survey participants pay more attention to their legal advisers’ pro bono commitments. The respondents’ score of 5.62/10 is considerably higher than the UK regional average of 4.14/10. Similarly, responses indicate that the Welsh pay closer attention to their legal advisers’ diversity policy/commitment than in other UK regions. They also pinpoint value-added services as a core component of their selection process for external legal counsel, more so than in other parts of the UK. Nicola Williams, general counsel and company secretary at Dŵr Cymru Welsh Water, comments: ‘With the local firms that we work with, we have relationships with them where they provide training or places at conferences and those are things that the whole team can take advantage of.’

chris.crowe@legal500.com

 

Client profiles

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Rhodri Lewis, Welsh Rugby Union +

As head of legal affairs for the Welsh Rugby Union (WRU), Rhodri Lewis is acutely aware of the cultural importance of the organisation’s work. ‘Rugby is so intrinsically linked to communities throughout Wales that we are very much at the forefront of people’s minds. Rugby defines us as a nation at times,’ he says.

It is no wonder then that the WRU is not-for-profit, investing every penny back into advancing the sport. Central to the work it does is promoting Cardiff’s Millennium Stadium, owned by a subsidiary of the WRU. ‘We maintain the Millennium Stadium’s reputation as being one of the pre-eminent sports and multi-event stadia in Europe, if not the world,’ says Lewis, going on to stress that the stadium’s location, right in the city centre of Cardiff, has ‘huge operational and brand value, not just for us as an organisation, but for Cardiff as a city, and also to Wales as a country’.

For the two-person legal team, in addition to managing contracts and relationships with commercial partners on matters such as media rights, sponsorship and ticket sales, and ensuring the safety of the Millennium Stadium for visitors, ‘there are some pretty important and interesting legal issues out there regarding player welfare’, says Lewis. An example is the concussion protocol recently produced and launched for Welsh rugby. When outsourcing is necessary, Lewis goes to firms both in and outside of Wales, but for him, ‘the overriding factor is to know that I am getting the best legal advice that I can’.

Vin Wijeratne, The Royal Mint +

With 1,100 years of history behind it, The Royal Mint had previously been housed in the Tower of London and Tower Hill, before moving to its current home in Llantrisant, South Wales in 1967. The organisation was vested as a limited company in 2010, and is wholly owned by the Treasury. It has a circulating coin business which produces about five billion pieces a year. ‘We’re the largest exporting mint in the world,’ says Vin Wijeratne, its director of finance.

Since 2010, says Wijeratne, the Mint has taken on a far more commercial outlook, which has entailed ‘trying to maintain a sensible intellectual property portfolio – whether it’s new processes or new techniques; alternatively with trade marks and brands’. But the Mint doesn’t have an in-house legal team. Instead, it has ‘an in-house external legal adviser who is very much seen as part of the family and part of the team’ – Capital Law partner Christopher Inson.

He describes this as a fairly innovative agreement, arising ahead of the Olympics where the organisation felt it necessary to have ‘someone on-site to understand what we did and how our business ticked but remained professional and independent and part of a law firm’.

‘What we have now is someone that understands our annual plan, our long-term strategic plan, and gets involved in discussions very much up front about what we’re aspiring to do,’ says Wijeratne. ‘And I think this gives him a great opportunity to get the context of what’s happening, but also allows him at a very early stage to help influence the way we go about engagement.’

Outside of this unusual arrangement, the bulk of legal services are provided from firms based in Wales or the South West of England, occasionally going to national and international firms when the situation dictates. But there are often times where a local understanding can be invaluable, such as the Mint’s new visitor centre, which involves an element of Welsh Assembly funding.

‘Obviously a regionally-based firm will better understand the importance, sensitivities and protocols that need to be observed,’ says Wijeratne. For a good relationship to develop, he values honesty and straightforwardness. ‘I take as read the technical competency and professionalism,’ he says. ‘We’re very careful with whom we work, whether it’s new staff – there’s a comprehensive recruitment process – or whether it’s professional advisers. The chemistry’s got to be there.’

Julia Rose, Airbus Defence and Space +

Airbus Defence and Space is Europe’s number one defence and space enterprise, the second-largest space business worldwide, and among the top ten global defence enterprises, according to Julia Rose, its head of corporate law, UK. The division of Airbus Group that focuses on space launches and satellites, military aircraft, missiles, and related systems and services, was formed in July 2014 when Cassidian, Astrium and Airbus Military merged.

The Welsh government has recognised the significance of the company’s Newport site, awarding it ‘anchor’ status – given to companies with a significant corporate presence in Wales. ‘We’re very proud of that and with that comes a responsibility for us to engage with other companies like us to ensure that we continue to invest in Wales,’ says Rose.

The division enjoys a mutually beneficial relationship with its Welsh locale. ‘What’s specifically good for us is the local engagement with the Welsh government. That opens up a lot of opportunities,’ asserts Rose. The benefit of a regional link is less easy to quantify when it comes to purchasing law firm services though, she says, because ‘lots of law firms brand themselves as full-service firms with national and international clients, so it actually makes it harder to make a distinction’.

However, she continues: ‘What I’ve found working long term with a particular regional firm here in Wales is that it knows our business really well, which adds value to us in terms of saving us time in having to brief it, and also in terms of the specialist commercial advice given by it, tailored particularly to our business. I’ve also found that in terms of value add, I get a more experienced lawyer working on the matter for the same price, as maybe a less experienced lawyer in one of the City or international firms.’ And, of course, for Rose, an understanding of dealing with the Welsh government can be an advantage.

Her two-person team is part of a larger company-wide legal group. Its UK lawyers handle general commercial, corporate, dispute management and company secretarial work in-house, and go outside for employment, large litigation, and M&A support, as well as ad hoc specialist advice. There is a central Airbus-wide panel of firms to choose from, but Rose is clear about what she requires: ‘What’s very important to me is obviously cost, knowledge of the business and performance. In terms of cost, we’re looking for external law firms to deliver value in the ways that their fees are structured, and what else they can offer for us. We want to work in partnership with them to deliver the highest possible value to the business.’

Nicola Williams, Dŵr Cymru Welsh Water +

As general counsel and company secretary of Dŵr Cymru Welsh Water, Nicola Williams has the challenge of straddling not one, but two legislative systems. However, she is unfazed by this, claiming: ‘as a lawyer, it makes life more interesting’.

Water is a devolved area and therefore the company increasingly sees a lot of regulation and legislation that comes from Cardiff rather than Westminster. This makes the recent Scottish referendum of particular significance for people in the country, and Williams points to a sense that ‘it may be a step to further devolved powers in Wales’. The report published earlier this year by the Commission on Devolution in Wales (the Silk Commission) proposes just that.

Despite its name, Dŵr Cymru Welsh Water has feet in both England and Wales – the company is statutory water and sewerage operator for Wales, Hereford and parts of Deeside. The team, which comprises five lawyers and two legal executives, is regularly occupied with a range of issues, from debt recovery, to competition and property, as well as regulatory work and compliance issues stemming from the company’s unusual governance structure – it’s the only water company in the UK to have no shareholders.

Significant issues coming up include the implementation of the Water Act 2014, as well as ongoing compliance with recent EU environmental measures. Williams sums up: ‘There’s quite a lot of legislative change, in a nutshell.’

catherine.rodgers@gcmagazine.com, catherine.mcgregor@gcmagazine.com

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Economic overview

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The presence of a large public sector has stifled recovery in Wales compared with much of the UK: in August, the Office for National Statistics (ONS) said that Wales had the lowest employment rate (69.1%) of all UK regions. While a resurgent private sector has driven recovery in England, Wales still relies on a large public sector, which has not enabled the same sort of rebound as elsewhere in the UK. The lack of available finance has also hindered recovery, halting transactions.

However, Wales has experienced some signs of economic growth in 2014. Finance is beginning to trickle back into the market, enabling a much greater number of transactions to reach conclusion. Alun Jones, the managing partner of Cardiff-headquartered Hugh James, says that the firm advised on ten management buyouts in the first six months of 2014, including the £12m secondary MBO of Vista Retail Support, backed by WestBridge Capital. It was the most profitable equity investment exit for regional investment fund Finance Wales, a subsidiary of the Welsh Assembly. ‘Private equity houses are looking at companies in Wales, which is good news,’ comments Jones.

Public versus private

The British government has emphasised its need to rebalance the economy following the financial crisis and a core component of this initiative has been to streamline the public sector and stimulate the private sector. For many regions this has worked: the private sector is widely thought to have provided the impetus for better economic performance.

Yet Wales remains a case apart. The Welsh government and many Welsh local authorities have resisted this economic remodelling and taken a cautious approach towards outsourced services. ‘The public sector has kicked the can down the road a bit,’ Robert Cherry, head of the business support services team at Blake Morgan, comments. ‘It has dulled the effect of the credit crunch and means the bounceback isn’t as marked.’

Nonetheless, public sector work is still a key market for lawyers and procurement transactions remain an important area for the Welsh market. Eversheds recently advised Dŵr Cymru Welsh Water on its procurement of alliance agreements with partners appointed to deliver its £1.5bn capital investment programme for 2015 to 2020.

A strong public sector focus means Wales’ economy revolves to a large extent around education and healthcare. In the private sector, the nation has created a sizeable financial services industry, driven in large part by the insurance sector, including a number of major brokers such as Gocompare.com in Newport and Moneysupermarket.com in Ewloe.

Energy and real estate are also important sectors. Renewable energy has become a core initiative for the Welsh administration, with a series of wind farms across the country. This includes the Brechfa Forest Wind Farm, the first such project to receive consent from the UK government as a Nationally Significant Infrastructure Project. RWE is developing the project, with advice from Eversheds.

Like the rest of the UK, the real estate sector is showing genuine signs of life. Earlier this year the Capital Retail Park next to Cardiff City Stadium was sold to Aberdeen Asset Management for £60m.

Yet much of private sector growth is being driven by information and communications technology, and life sciences. These are part of a core initiative by the Welsh government, which in April announced a £7.5m fund to invest in up to 50 new fast-growth and early-stage technology businesses. The five-year Wales Technology Seed Fund is targeted at technology start-ups, university spin-outs and IP-rich companies. This is in addition to funding provided by Finance Wales, which by April 2014 had invested some £28m into 30 technology venture companies through the Wales JEREMIE (Joint European Resources for Micro to Medium Enterprises) fund. This fund invested £8m into six new technology businesses and their portfolio companies in the last financial year. Much of the growth in this sector has come from spinouts that have emerged from Cardiff University and Swansea University.

But for all its value to the UK economy, Wales still lacks the presence of big businesses in key locations such as Cardiff and Swansea. Iceland Foods, Admiral Group and GE Aircraft Services are the biggest companies by turnover in Wales, according to Grant Thornton’s Wales Top 300 in 2013. Dŵr Cymru Welsh Water, Swalec and Redrow are the next largest. Wales simply does not have the concentration of big corporates that many other regions have. One only needs to look across the border to Bristol to see how cities of a similar size to Cardiff perform in the economic race and Wales has a long way to go to establish parity with similar size conurbations in England.

Notwithstanding the comparatively poor employment figures and a somewhat bloated public sector, the legal profession in Wales is relatively upbeat about its future. Firms are currently restocking their resources after some streamlining during the financial crisis. Morgan Cole’s merger with Blake Lapthorn to form Blake Morgan illustrates the legal firepower that exists within Wales, but other than that it is not a core market for major national and international firms, with Eversheds the sole adviser of this weight class to have a presence in the nation.

But for purely local players such as Hugh James, this is immaterial. ‘There is far more confidence than in recent years. We are sharing the same confidence as with the rest of the economy. With improved financing around there are more deals being done,’ comments Jones.

chris.crowe@legal500.com

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