Academic and Thinkers50 honouree Rachel Botsman is focused on trust. Of late, that focus has looked at how technology has shifted our understanding of trust and impacted on both our personal and professional lives.
In particular, Botsman draws a distinction between ‘trust’ and ‘trustworthiness’. The former is generally thought of as a state of mind engendered by the latter. ‘Trustworthiness’, therefore, can be defined as a set of qualities that inspire trust, and is arguably more measurable, because trust can be influenced by emotional factors. There is a symbiotic relationship between the two, but they do not always follow on from each other; hence we can instinctively trust someone, or feel that someone is trustworthy – without trusting them yet.