Legal Business

Client Profile: John Davidson, SABMiller

The multinational drinks giant’s GC on balancing regulation with refreshment.

A pub crawl or alcoholic supermarket sweep is not typically on the agenda for the average general counsel (GC)’s business trip, but this is exactly what makes SABMiller’s GC and corporate affairs director John Davidson’s job so unusual.

‘When we are in a country, we always make sure we build in what we call a trade visit, but what my wife calls a paid pub crawl, to visit other premises and outlets,’ says Davidson. ‘I spent Wednesday morning last week in Warsaw visiting four different supermarkets. Imagine doing that and getting paid for it.’