We take a sizeable step in the evolution of Legal Business today with the launch of a new iPad edition, which we will be rolling out to our subscribers.
The app launches after months of development to coincide with our September edition, traditionally the largest of the year in which we publish our annual LB 100 coverage of the financial results of the UK’s largest law firms.
The app brings all of Legal Business’s features, analysis and commentary to the iPad in a form optimised for the tablet, enhanced with additional graphics and animation and advertisers can benefit from enhanced visuals. At launch time, we have also made available our July and June editions.
The move is part of a wider push to substantively improve our online platform, provide subscribers with the convenience of a tablet edition and deepen our relationship with readers. Current subscribers who wish to view the September edition on the iPad should email firstname.lastname@example.org.
Readers will also have the ability to buy individual copies of Legal Business via Apple’s iTunes store. The move comes after Legal Business in April launched a comprehensively over-hauled website, ushering in real time reporting and commentary online to complement our monthly analysis.
It’s not my style to talk up my own efforts but in the case of the iPad edition, as the heavy lifting developmentally was under-taken by Legalease colleagues outside my direct team, notably Stephen Jones and Kate Townsend, I feel free to say that it is the best tablet edition yet done in legal publishing by some margin.
While on the subject of our online presence, contacts often ask me how we see print in an age when the internet continues to radically change the publishing business. Here is my view: our online presence is critically important and we have to keep investing and evolving in that regard. But print – high investment, produced with good production values and real craft – remains a corner-stone of what we do. It’s just that print won’t be the sole focus of our brand or how we reach readers. As to our new venture on the iPad, your feedback will be greatly received on the email below.