London firms have traditionally focused their US strategy on New York but a presence in Washington DC has become increasingly popular. Can the growing band of UK firms thrive in the US capital?
At times it can be fashionable to bash Washington DC. For most US senators or congressmen, berating the lobbyist-fuelled, back-scratching political climate in the US capital can do wonders for their re-election prospects. In his State of the Union speech in January, President Obama summed up the popular sentiment. ‘I bet most Americans are thinking the same thing right about now: nothing will get done in Washington this year, next year or maybe even the year after that because Washington is broken,’ he declared.