Legal Business

The thick of it – a brief history of legal PR

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For 20 years now the (mainly) thankless role of the legal PR has put the comms professional between demanding and sometimes deluded partners and a restless media. Legal Business canvasses the men and women trying to bring order to the chaos

He had been pacing the streets for hours, his path taking him from an unglamorous enclave of the City to Farringdon. Not aimless pacing – it was anything but – the PR man knew there was a prominent story appearing the following day regarding the large City law firm that he worked for. Knowing this, he was sick to his stomach about the slant put on the news, and what sort of reception he would get from the many partners he had to answer to. His hope was to locate the journalist that had written the story, buy him a drink and hopefully glean some details on the story to gauge how bad the damage would be.